Senior Executive, Account Strategy 廣告投手/廣告優化師

D2C, Taipei

For this position, we require a candidate who can develop a comprehensive strategy for product planning, including analyzing the target audience, creating short, medium, and long-term advertising aligned with different levels of involvement with the brand, conveying messages, and the ability to analyze and optimize the performance of advertising in real-time.


---What You Will Do---

  • Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
  • On-going optimization to achieve client's KPI target
  • Manages campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
  • Work with the Senior Execs/Specialists to execute multi-channel strategies
  • Notify Manager of any account issues when budget and bid pacing, including major volume or cost shifts
  • Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyze and format data, supply insights and commentary
  • Assist Sr. Executive and Manager in the preparation and rationale of paid media recommendations and new tactics
  • Produce case studies and best practices on campaigns that best utilized data/research products.
  • Maintain effective relationships within the team and business unit, working with the AS / IM team to support the DM sales team on account management on a day to day basis
  • Work with the PG team to establish PMP solutions
  • Handle multiple projects simultaneously and manage various accounts in a timely and professional manner


---Who You Are---

  • 1-3 years relevant campaign management experience
  • Knowledge on Google Ads, Facebook Ad Manager and DV360
  • Must Familiar with Social Media Channels, (Facebook, Instagram, YouTube, KOLs)
  • Able to produce high quality work within a fast paced, dynamic environment
  • Excellent verbal and written communication skills in English and Mandarin
  • Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
  • Develops knowledge of client's business, competition and latest industry news and trends

---Why You Love It---

  • Competitive salary
  • Performance review (twice a year)
  • Performance bonus 
  • 14 annual paid leaves
  • All-hands meeting abroad
  • Annual MVP awards (prizes up to 8,000 USD)
  • MacBook to be provided
  • All-you-can-eat snacks and capsule coffee
  • A professional, international and dynamic working environment
  • Chances to keep up with cutting-edge trends in the digital market
  • Opportunity to learn and work with the most advanced technology platforms