E-commerce & D2C
May 25, 2023
Edward Kato’s fitness brand “LÝFT” opens “LÝFT GYM” at Omotesando Hills!
AnyMind Group subsidiary, LÝFT, a direct-to-consumer fitness brand, is pleased to announce the opening of LÝFT GÝM in Omotesando Hills, an icon in Omotesando, the largest fashion area in Japan, on Friday, May 26, 2023.
LÝFT was launched in 2018. The company has developed numerous products as a fitness lifestyle brand, entered the supplement market in 2020, and opened its flagship store in Omotesando in 2021. The LÝFT GÝM in Omotesando Hills will span 400 square metres.
■About the concept
In order to establish a new training