Career

Senior Executive, Influencer Strategic Planning

Influencer Marketing, Bangkok

We are seeking a highly strategic and analytical individual to join our team as a Senior Strategic Planner. This role will be instrumental in developing and executing influencer marketing strategies that drive significant business growth and brand impact.

 

Who You Are

  • Develop and execute influencer marketing strategies: Lead the development of comprehensive influencer marketing strategies aligned with overall business objectives. Identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.
  • Influencer identification and relationship building: Identify and cultivate relationships with high-potential influencers across various platforms and niches. Build strong partnerships with influencers to create authentic and engaging content.
  • Campaign planning and execution: Develop and execute influencer campaigns, including campaign planning, content creation, influencer briefings, and performance tracking.
  • Data analysis and insights: Analyze campaign performance data to identify trends, measure ROI, and optimize future campaigns. Generate actionable insights to inform strategy and decision-making.
  • Industry trends: Stay up-to-date on influencer marketing trends, platforms, and best practices. Conduct market research and competitive analysis to identify opportunities.
  • Cross-functional collaboration: Collaborate with internal teams (e.g., marketing, creative, social media) to ensure seamless campaign execution.

 

What You'll Do

  • Bachelor’s degree in marketing, communications, or a related field.
  • Minimum of 3 years of experience in influencer marketing, digital marketing, or related field
  • Proven track record of developing and executing successful influencer campaigns.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent analytical and problem-solving skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong communication and interpersonal skills.
  • Experience with influencer marketing platforms and analytics tools.

 

Why You'll Love It

  • Competitive salary
  • Performance review (2 times a year)
  • Performance bonus
  • Annual leaves
  • Social security
  • Private medical insurance
  • All-hands meeting at overseas
  • TGIF, monthly birthday and other fun events
  • MVP Awards (prizes up to 8,000USD)
  • Creative office environment located at EmQuartier
  • Work in a professional and dynamic environment
  • Good chance to explore new trends in the digital market