Career

Digital Marketing Planner (Media Planning and Strategic Planning)

Digital Marketing, Bangkok

What You'll Do

Clarify and analyze briefs handed by AE in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client.
Responsible for Strategic Planning and/or Media Planning, depending on the requirements of each campaign.
Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy.
Familiar with digital communication strategy, online media strategy
Develop compelling presentation slides and present them to internal teams and clients
Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
Attend the meeting with clients to present the strategy and give insightful consultations.

Who You Are

Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
1-4 years' experience of digital media planning
Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal.
Strong presentation/communication skill is a MUST.
Understanding measurement metrics for different type of campaign
Strong analytical skills and ability to mine large sets of data for actionable insights.
Able to work well under pressure and a tight schedule.
Good communication skill in Thai and English is a plus.

Why You'll Love It