Digital Marketing Planner (Media Planning and Strategic Planning)
Digital Marketing, Bangkok
What You'll Do
- Clarify and analyze briefs handed by AE in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client.
- Responsible for Strategic Planning and/or Media Planning, depending on the requirements of each campaign.
- Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy.
- Familiar with digital communication strategy, online media strategy
- Develop compelling presentation slides and present them to internal teams and clients
- Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
- Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
- Attend the meeting with clients to present the strategy and give insightful consultations.
Who You Are
- Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
- 1-4 years' experience of digital media planning
- Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal.
- Strong presentation/communication skill is a MUST.
- Understanding measurement metrics for different type of campaign
- Strong analytical skills and ability to mine large sets of data for actionable insights.
- Able to work well under pressure and a tight schedule.
- Good communication skill in Thai and English is a plus.
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Performance bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual paid leave
- Health insurance
- Social security
- Perfect attendance will be provided
- Discount for fitness gym at EmQuartier
- Monthly birthday celebration
- Monthly, quarterly, annual MVP awards (prizes up to 8,000USD)
- Creative office environment located at EmQuartier
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital market