Press Release

AnyMind Group powers Japan’s BB Laboratories for cross-border e-commerce expansion to Vietnam

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has secured exclusive distribution rights for BB Laboratories’ “Pro. Series” skincare products in Vietnam. Through its BPaaS (Business-Process-as-a-Service) model, AnyMind Group will provide end-to-end technology and support for cross-border e-commerce, enabling seamless sales of Pro. Series products from Japan to Vietnam.

Since its establishment in 1997, BB Laboratories has been at the forefront of skincare innovation, specializing in pla

Press Release

AnyMind Group

Feb 6, 2025

AnyMind Group appoints Lan Anh Nguyen as Country Manager of Vietnam

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the appointment of Lan Anh Nguyen as Country Manager of Vietnam. She will lead the company’s business and operations across its offices in Ho Chi Minh City and Hanoi.

AnyMind Group first entered Vietnam in October 2016, establishing its operations in Ho Chi Minh City. In January 2017, the company opened a second office in Hanoi. As of November 2024, AnyMind Group has a team of 226 staff across its offices in Vietnam.

Prior to joining AnyMind Gr

Press Release

Influencer Marketing

Feb 3, 2025

AnyMind Group Becomes a Tier 1 Xiaohongshu Partner

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has been officially appointed as a Tier 1 Partner for Xiaohongshu, China’s lifestyle platform with a mission to “inspire lives”. This reinforces AnyMind Group's position as a global BPaaS provider, combining its expansive technology and local networks across 15 markets with localized expert operations.

Global Vision, Local Expertise

As a company with 24 offices across Asia and the Middle East, AnyMind Group brings unmatched global networks

Press Release

Creator Growth

Jan 23, 2025

ITOXI taps on AnyMind Group’s influencer networks to expand InfLinker globally

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced a strategic partnership with ITOXI Corp. [KOSDAQ:052770], a Korea-based mobile game development company. ITOXI will tap on AnyMind Group’s influencer network to drive the global expansion for ITOXI’s gaming-related influencer platform, InfLinker. This includes access to a network and data points of over 830,000 influencers across 45 countries on AnyTag, AnyMind Group’s influencer marketing platform.

According to data provider Newzoo, the gl

Press Release

Creator Growth

Jan 21, 2025

AnyMind Group looks to unlock more advertising potential through AnyMind YouTube Reserved Ads program

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it is now a YouTube Partner Sales program partner. This enables AnyMind Group to provide reserved advertising inventory on content published by its networked channels on YouTube, offering more advertising accessibility and options for advertisers, and allowing affiliated creators and channels to earn more from AnyMind’s extensive pool of advertisers.

Advertisers can now access pre-roll, mid-roll, and post-roll advertising on content published

Press Release

Publisher Growth

Jan 21, 2025

AnyMind Group launches service to help publishers open up YouTube-based revenue streams

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a service that provides web publishers with technology and capability to leverage YouTube as a new revenue stream with the use of minimal resources.

YouTube has continued to see growth in recent years, with total potential ad reach reaching 2.53 billion in 2024, while YouTube Ads revenues in the third quarter of 2024 grew 13% year-on-year to over US$8.9 billion.

AnyMind Group recently launched an AI-based short-form video generati