Press Release
Creator Growth
Jul 30, 2026
Japanese e-sports brand REJECT teams up with AnyMind Group
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a strategic partnership with REJECT, a Japanese esports brand and gaming intellectual property (IP) holder. Together, the companies will build a comprehensive ecosystem that leverages REJECT’s talent through AnyMind Group’s social media and social commerce infrastructure, helping game developers expand into the Japanese e-sports and gaming market. REJECT has established itself as a leading lifestyle and youth culture powerhouse centered around