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Press Release

Japanese e-sports brand REJECT teams up with AnyMind Group

Press Release

Creator Growth

Jul 30, 2026

Japanese e-sports brand REJECT teams up with AnyMind Group

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a strategic partnership with REJECT, a Japanese esports brand and gaming intellectual property (IP) holder. Together, the companies will build a comprehensive ecosystem that leverages REJECT’s talent through AnyMind Group’s social media and social commerce infrastructure, helping game developers expand into the Japanese e-sports and gaming market. REJECT has established itself as a leading lifestyle and youth culture powerhouse centered around