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A day in the life of...Creator Development Executive, Vietnam at AnyMind Group

The Creator Growth department at AnyMind Group is responsible for helping influencers and content creators (creators) to grow through the AnyCreator platform. Specifically, influencers and creators can leverage on AnyCreator to analyze, optimize and grow their social media channels and connect with brands for collaborations and sponsorships. 

The Creator Growth department in Vietnam is divided into two sub teams: Creator Engagement and Creator Development. The Creator Engagement team is responsible for finding the right influencers and creators to join and the Creator Development team advises influencers and creators on strategy and content as well as support for influencers to grow their channels.

Let’s find out how a working day of a Creator Development Executive, in Vietnam, is like in AnyMind Group!

9:00 – 10:00:Start the day

My work usually starts at 9:00 AM. Normally, I will reach the office during this slot and have breakfast and plan tasks that need to be completed for the day. I will prioritize my tasks based on deadlines and urgent jobs work will be completed first.

10:00 – 13:00: Support for creators

My day is quite flexible but my main job is to support influencers and creators. When the creator has a question or encounters difficulties, the first thing I will do is to review and evaluate the problem and then share it with the most relevant team to solve it. To make it easy to understand, I can be considered as a bridge between customers (creators) and the Creator Growth department. It sounds simple enough that when influencers and creators have questions, I provide them with the answer. The thing is, we’re now handling hundreds of creators and influencers! I’m handling around 50 creators a day, and there are various areas that need our help.

The Creator Growth department helps influencers and creators with technical issues and troubleshooting, videos and monetization on platforms such as YouTube and TikTok. We also provide them with a music library and provide in-depth channel analysis through AnyCreator to help them understand the current situation of the channel and provide appropriate recommendations. The insights and analysis will be different for each influencer or creator, depending on the goal of the customer – be it to increase views, channel subscriptions or others. At the end of each month, we’ll also provide influencers and creators with a detailed channel performance report including next steps and insights. 

I always try to manage my time well and get the job done by aggregating requests from creators and sending them to the team to solve together. We’ll have a meeting at the beginning of the week for everyone to discuss the problems these creators are facing. When the creator needs to solve a problem, we’ll set a deadline to solve the problem by. THe main thing is that both parties are able to clearly communicate and avoid unnecessary misunderstandings.

For this job, there can be conflicts between parties due to misunderstandings. In this case, I’ll try to understand the needs of the other party and try to reconcile the issue. I will help ensure that all parties stay calm, explain and work with everyone in the group to find the fastest and best solution.

13:00 – 14:00: Lunch

Normally, the team leads will eat and discuss work together, and both the Creator Development and Creator Engagement teams will eat together. Usually, every month, the Creator Growth department will go for team bonding sessions at Takashimaya or Gogi. In addition, if the team has a big event, the whole department will order food and eat together. However, because of COVID-19, we are unable to meet each other, but we still organize online bonding sessions every month.

14:00 – 16:00: Growing creator relationships

After lunch, I’ll handle creators who have no questions. For creators who do not ask any questions, they will usually check how their channel is doing and see if there are any issues. Even if their channel is performing optimally, we’ll still find more ways to help the channel grow. This is why it’s important for me to actively maintain relationships with influencers and creators, and ensure that they are constantly satisfied with our support.

My work in general requires me to cooperate with various people in the Creator Growth department to jointly provide influencers and creators with the best direction to grow. For example, I’ll need to use AnyCreator to analyze the current situation of an influencer or creator’s channels, or work with a colleague who specializes in optimization to make recommendations to help creators grow.

16:00 – 17:00:Cross-team collaboration

In addition, within the Creator Growth department, we’ll also work across teams. For example, if the Creator Engagement team has an influencer or creator who wants to join us, I’ll also be the one to provide them with support and direction.

Currently, due to the pandemic, businesses have to work from home, but this does not greatly affect the working process of the whole department. Our department still has regular online meetings to share about our situation. In addition, we have fairly clear workflows, and we can still work smoothly even if we can’t meet face-to-face. For example, the Creator Engagement team already has certain processes and criteria for onboarding influencers and creators, so only very tricky cases will need advice from my team. In addition, the two sides will also cooperate in the event we onboard a large influencer or channel to join us.

17:00 – 18:00: Working with YouTube and TikTok

Another responsibility that I have is in working with representatives of YouTube and TikTok. I will have a number of meetings with the region especially when it comes to new policies and new platform updates.

Basically, when working with YouTube and TikTok, it’s not too difficult because they have pretty good policies to support the markets. The only difficulty comes with language barrier. For example, maybe the person in charge of a market may not be Vietnamese but Thai for example, so sometimes it’s difficult to fully understand the content of a video and whether that video violates a policy.

18:00 – 19:00: Making content for YouTube and fanpage of AnyCreator (Vietnam)

Another of my responsibilities is to update information about new policies and trends to influencers and creators. In terms of content, I will find success cases of creators as well as update new trends and policies. 

For information that is related to new policies and updates, I will search from reputable sources. For example, Support Google has very specific instructions and updates on new trends. yoUTube will also have its own websites such as YouTube Music, YouTube Official Blog and YouTube Culture and Trends. In addition, I also want to share that the fastest way to get information is to follow YouTube’s account on Twitter. You can find various information including topics like how to correct comment errors all the way to major announcements like the launch of YouTube Shorts.

In general, with this job, as long as you really have a passion for creating and sharing content, you can do it. You need to be creative and watch creative content on YouTube. In addition, you should also practice critical thinking. For example, when watching videos on YouTube, think about how you can make it better. By looking at details even this small, you can do this job!

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