Performance Marketing Manager

Digital Marketing, Ho Chi Minh City

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What You Will Do

I. Campaign Planning  (40%)

  • Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives. 
  • Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
  • Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL. 

II. Campaign Operating (35%)

  • Follow the Ad Operation process from Planning to Campaign execution. 
  • Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting. 
  • Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns. 
  • Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
  • Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
  • Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
  • Interact daily and maintain rapport across platforms to ensure KPIs.
  • Prepare and provide Final reviews or  reports with actionable insights & learnings to relevant parties.

III. Team Management  (20%)

  • Give direction for team members to deliver the efficient  media plans. 
  • Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
  • Tasks arranging for the team to maximize productivity. 
  • Coach junior team members on digital campaign execution.
  • Sharing with the internal team new innovations/tools.

IV. Other Tasks  (5%)

  • Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
  • Update with line-manager and internal teams on project status, together with insights and recommendations. 
  • Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • Minimum 5 years experience in digital performance media, knowing about back-end coding is a plus
  • Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance). 
  • Experience in operating diverse performance campaigns: Lead Generation, E-commerce (purchase optimization on marketplace & branded e-shop), App installation (NRU, In-app events..)
  • Deep-knowledge on: 
    • Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
    • 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..
  • Have knowledge about global & local E-commerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..
  • Strong data analysis along with fluent proposals/reports writing and presentations skills
  • Good business sense and the ability to manage budget
  • Strong understanding of all media types, with a strong focus on digital
  • Researching, critical & logical thinking, teamwork
  • Good at verbal and written communication skills
  • Proficiency in Microsoft Excel, PowerPoint and Word
  • Good command in English 

Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
  • Annual Leave: 15 days and other leave types
  • Quarterly, Annual MVP Awards (prizes up to 5,000USD)
  • Private health Insurance
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in professional, active, international and dynamic environment