Career

Performance Marketing Manager

Digital Marketing, Ho Chi Minh City

I. Campaign Planning (40%)

Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives.
Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL.

II. Campaign Operating (35%)

Follow the Ad Operation process from Planning to Campaign execution.
Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting.
Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns.
Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
Interact daily and maintain rapport across platforms to ensure KPIs.
Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties.

III. Team Management (20%)

Give direction for team members to deliver the efficient media plans.
Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
Tasks arranging for the team to maximize productivity.
Coach junior team members on digital campaign execution.
Sharing with the internal team new innovations/tools.

IV. Other Tasks (5%)

Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
Update with line-manager and internal teams on project status, together with insights and recommendations.
Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Bachelor’s degree (communications, marketing, advertising, or media preferred)
Minimum 5 years experience in digital performance media, knowing about back-end coding is a plus
Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance).
Experience in operating diverse performance campaigns: Lead Generation, E-commerce (purchase optimization on marketplace & branded e-shop), App installation (NRU, In-app events..)
Deep-knowledge on:

- Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
- 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..

Have knowledge about global & local E-commerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..
Strong data analysis along with fluent proposals/reports writing and presentations skills
Good business sense and the ability to manage budget
Strong understanding of all media types, with a strong focus on digital
Researching, critical & logical thinking, teamwork
Good at verbal and written communication skills
Proficiency in Microsoft Excel, PowerPoint and Word
Good command in English

Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
Annual Leave: 15 days and other leave types
Quarterly, Annual MVP Awards (prizes up to 5,000USD)
Private health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in professional, active, international and dynamic environment