Media Planner

Digital Marketing, Ho Chi Minh City

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What You Will Do

1.Research on landscape, category, brand, marketplace & audience
- Regularly collects and evaluates and provide relevant research (landscape, category, brand and specific audience insight related to media)
- Identifies opportunities based upon knowledge of brand, media and marketplace


2.Media planning development
- Manages and leads media campaign planning by gathering information and develop/design digital media campaign proposal that are rooted in client business metrics.
- Manages media buying process from writing RFPs, negotiating proposals, and establishing tactical level recommendations that align with media strategy and then delivers high quality of proposal
- Derives insights from in market media campaigns to inform optimizations, new testing opportunities and cross channel activation
- Adheres to Media buying and planning best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)


3.Internal collaboration
- Meets and confers with clients together with others function teams to explain and win over client’s satisfaction concerning media projects, plans and proposals
- Work with internal Ad Operations to ensure the profitability of each project and individual project components.


4.Working with partners/vendors
- Successfully manages and leverages vendor/partner relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage


5.Manage campaign
- Effectively reviews campaign performance to exceed client goals and established media strategy


6.Determine, manage and evaluate campaign’s budget


Who You Are

  • Bachelor’s degree (communications, marketing, advertising, data or media preferred).
  • Minimum 1 year of working experience in digital media planning.
  • Strong understand the strengths, weaknesses and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates understanding of media concepts, formulas and execution techniques.
  • Fluency in spoken and written English.
  • Good strategic thinking and analytical and listening skills.
  • Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc.
  • Knowledge of programmatic advertising and 3rd party Ad serving.
  • Excellent presentation and communication skills.
  • Experience in fast-paced work environment is a plus.
  • Knowledge of performance & e-commerce planning is a plus.


Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount )
  • Annual Paid Leave (15 days)
  • Health Insurance
  • Quarterly, Annual MVP Awards (prizes up to 5,000USD)
  • MacBook to be provided
  • Work in professional and dynamic environment
  • Good chance to explore new trends in a digital market
  • Opportunity to learn most advanced advertising technology platforms