Executive - Business Strategy

This role supports the Business Strategy team in developing solution-led, KPI-driven advertising strategies across AnyMind and POKKT offerings. The executive will assist in campaign planning, performance analysis, and post-campaign insights, while leveraging platform and product data to identify audience cohorts and optimize outcomes. The role involves cross-functional collaboration with sales, ad operations, product, and analytics teams, preparing strategy decks and insights for internal and external stakeholders, and contributing to the expansion of non-gaming use cases.

What You'll Do

• Support the development of solution-led, KPI-focused advertising narratives by assisting in data analysis, insights gathering, and performance reporting across Anymind and POKKT solutions.
• Leverage Anymind product and platform data to help identify, analyze, and document relevant audience cohorts aligned to advertiser objectives and campaign use cases.
• Assist in building and maintaining measurement frameworks, including campaign performance tracking, KPI mapping, and comparison against industry benchmarks under guidance from senior team members.
• Contribute to the expansion of POKKT’s non-gaming use cases by supporting research on new environments, formats, and local market insights across regions.
• Prepare strategy decks, insights summaries, and post-campaign analyses to support sales, client servicing, and internal stakeholders.
• Collaborate closely with sales, ad operations, product, and analytics teams to ensure strategic recommendations are aligned with available inventory, formats, and measurement capabilities.
• Support external and internal stakeholder interactions by providing data inputs, documentation, and insights for advertiser and agency discussions.
• Stay updated on industry trends, competitor offerings, and market benchmarks to strengthen strategic recommendations and planning.

Who You Are

• Graduate / Postgraduate / MBA in BMM or related discipline
• Preferred experience of 1–2 years in the digital ecosystem; freshers (0–2 years) may also be considered if they demonstrate strong digital media knowledge
• Prior certification, coursework, or internship experience in digital media / digital marketing is highly desirable

Why You'll Love It

• Advanced AI tools for all positions
• Competitive Salary
• Performance Review (2 times per year)
• Annual Paid Leaves
• Health Insurance