Career
Influencer Strategic Planning Executive (Influencer Marketing)
Influencer Marketing, Bangkok
We are seeking a highly strategic and analytical individual to join our team as an Influencer Strategic Planning Executive. This role will be instrumental in developing and executing influencer marketing strategies that drive significant business growth and brand impact.
What You'll Do
- Develop and execute influencer marketing strategies: Lead the development of comprehensive influencer marketing strategies aligned with overall business objectives. Identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.
- Influencer identification and relationship building: Identify and cultivate relationships with high-potential influencers across various platforms and niches. Build strong partnerships with influencers to create authentic and engaging content.
- Campaign planning and execution: Develop and execute influencer campaigns, including campaign planning, content creation, influencer briefings, and performance tracking.
- Data analysis and insights: Analyze campaign performance data to identify trends, measure ROI, and optimize future campaigns. Generate actionable insights to inform strategy and decision-making.
- Industry trends: Stay up-to-date on influencer marketing trends, platforms, and best practices. Conduct market research and competitive analysis to identify opportunities.
- Cross-functional collaboration: Collaborate with internal teams (e.g., marketing, creative, social media) to ensure seamless campaign execution.
Who You Are
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum of 1 year of experience in influencer marketing, digital marketing, or related field
- Proven track record of developing and executing successful influencer campaigns.
- Strong understanding of social media platforms and influencer landscape.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication and interpersonal skills.
- Experience with influencer marketing platforms and analytics tools.
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Performance bonus
- Annual leaves
- Social security
- Private medical insurance
- All-hands meeting at overseas
- TGIF, monthly birthday and other fun events
- MVP Awards (prizes up to 8,000USD)
- Creative office environment located at EmQuartier
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital market