Career
Creative Senior Manager/Associate Director - Social (Copy based), Creative
Creative, Ho Chi Minh City
A Creative Senior Manager/Associate Director drives impactful social and influencer campaigns, leading the team to create culturally relevant content with a hacker mindset, and strategically aligning every word and visual with business goals through authentic collaborations and design-driven storytelling.
What You Will Do
- Craft Killer Narratives: Own the end-to-end copy thinking for social and influencer campaigns—crafting scroll-stopping ideas, snappy lines, trends, and scripts that make brands part of culture.
- Lead from the Front (and Feed): Guide a sizable team of sr. writers and sr. designers to execute campaigns that are bold, relevant, and meme-worthy, not old-school.
- Concept with Purpose: Develop content ideas and frameworks that align with business briefs—not just pretty posts. Every word should move the needle.
- Influence the Influencers & Communities: Collaborate with influencers, talent, content creators & social media communities to craft content that feels native, real, and share-worthy.
- Break the Mold: Move faster than traditional agencies. Bring a hacker mindset to creativity— trend-hacking, and reactive campaigns are your playground.
- Design-Driven Strategy: Partner with Art Directors to guide visual output rooted in storytelling and insight—not just aesthetic.
- Proactively leverages AI for efficiency during operations and daily tasks while maintaining original thought and artistic vision
Who You Are
- Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.
- Open for new creative challenges, with a 8-10 years of experience in digital-first creative roles with a strong portfolio of social, influencer, and campaign work that stands out.
- A master wordsmith – witty, playful, surprising, but with strategic depth.
- Proven management / leadership experience—able to nurture a team and keep the creative fire alive.
- Passion for pop culture, meme mechanics, digital trends, and storytelling on Meta, Youtube, TikTok, Reels, Shorts, Threads, etc.
- Comfortable pushing back, remixing briefs, and making ideas better.
- Good command over English
Why You'll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Private health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in professional, active, international and dynamic environment