Ad Operations Manager

What You Will Do

I. Team & Workload Management 

• Manage team at media agency; direct team on tactical execution of program across all lines of business, inclusive of budget management, optimization, bid strategies, measurement, etc.
• Manage digital performance campaign inclusive of Facebook, Google, App… and social media
• Develop test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, Ad Copies and conversion optimization.
• Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
• Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learnings

II. Team & Client Collaboration

• Work closely with internal media team members and counterparts across Marketing to ensure that program strategy is in line with broader KPIs and advertising/line of business objectives.
• Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
• You will manage a team of performance marketing specialists and help to identify, support and build key capabilities and skill sets needed to meet our business and performance marketing objectives
• You will work closely with the commercial and sales teams to ensure close coordination between partner media agencies on their digital marketing campaigns
• Work closely with Brand, CRM and Organic Performance teams to plan, strategize and execute on a broader, integrated marketing level

III. Analysis & Reporting

• Conduct frequent competitive analysis
• Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmentation capabilities, test and learn agendas, etc.)

IV. Planning 

• Building scalable multi-touch programs and campaigns that span not only online but also offline channels. In doing this, the Performance Marketing Manager employs the use of online ads such as
• Adwords, SEO, radio, email marketing, and content syndication. The Performance Marketing Manager also plays a key role in the planning and management of SEM, Email Marketing, and so forth.
• Support the departments as needed

Who You Are

• Bachelor’s degree (communications, marketing, advertising, or media preferred)
• Minimum 5 years experience in Ad Operations 
• Experience in media planning (both channel planning & execution), monitoring digital media campaigns. 
• Experience in operating diverse campaigns
• Strong data analysis along with fluent proposals/reports writing and presentations skills
• Good business sense and the ability to manage budget
• Strong understanding of all media types, with a strong focus on digital
• Researching, critical & logical thinking, teamwork
• Good at verbal and written communication skills
• Proficiency in Microsoft Excel, PowerPoint and Word
• Good command in English 

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly, Annual MVP Awards (prizes up to 5,000USD)
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment