Ad Operations Manager

Digital Marketing, Ho Chi Minh City

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What You Will Do

I. Team & Workload Management 

  • Manage team at media agency; direct team on tactical execution of program across all lines of business, inclusive of budget management, optimization, bid strategies, measurement, etc.
  • Manage digital performance campaign inclusive of Facebook, Google, App… and social media
  • Develop test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, Ad Copies and conversion optimization.
  • Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
  • Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learnings

II. Team & Client Collaboration

  • Work closely with internal media team members and counterparts across Marketing to ensure that program strategy is in line with broader KPIs and advertising/line of business objectives.
  • Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
  • You will manage a team of performance marketing specialists and help to identify, support and build key capabilities and skill sets needed to meet our business and performance marketing objectives
  • You will work closely with the commercial and sales teams to ensure close coordination between partner media agencies on their digital marketing campaigns
  • Work closely with Brand, CRM and Organic Performance teams to plan, strategize and execute on a broader, integrated marketing level

III. Analysis & Reporting

  • Conduct frequent competitive analysis
  • Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmentation capabilities, test and learn agendas, etc.)

IV. Planning 

  • Building scalable multi-touch programs and campaigns that span not only online but also offline channels. In doing this, the Performance Marketing Manager employs the use of online ads such as
  • Adwords, SEO, radio, email marketing, and content syndication. The Performance Marketing Manager also plays a key role in the planning and management of SEM, Email Marketing, and so forth.
  • Support the departments as needed

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • Minimum 5 years experience in Ad Operations 
  • Experience in media planning (both channel planning & execution), monitoring digital media campaigns. 
  • Experience in operating diverse campaigns
  • Strong data analysis along with fluent proposals/reports writing and presentations skills
  • Good business sense and the ability to manage budget
  • Strong understanding of all media types, with a strong focus on digital
  • Researching, critical & logical thinking, teamwork
  • Good at verbal and written communication skills
  • Proficiency in Microsoft Excel, PowerPoint and Word
  • Good command in English 

Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
  • Annual Leave: 15 days and other leave types
  • Quarterly, Annual MVP Awards (prizes up to 5,000USD)
  • Private health Insurance
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in professional, active, international and dynamic environment