Press Release

Influencer marketing shifts from awareness tool to outcome driver across APAC

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across APAC has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust, purchase intent, and measurable commerce outcomes rather than serving solely as top-of-funnel awareness drivers. The report draws on first-party data points from AnyTag, cove