Press Release

AnyMind Group adds GenAI content drafting capabilities to AnyTag and AnyCreator

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new feature on its influencer marketing platform, AnyTag, and influencer web and app platform, AnyCreator, that utilizes generative artificial intelligence (GenAI) to draft high-quality influencer marketing campaign briefs and optimized social media post drafts based on campaign requirements, reducing manual effort whilst driving creativity and engagement.

On AnyTag, users can create open-call campaigns and work with a pool of over

Press Release

Influencer Marketing

Aug 28, 2024

AnyMind Group powers Femmy Fyber to win “Excellent” award at Indonesia Brand Communication Excellence 2024

AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, today announced that the collaboration between AnyMind Group and Bintang Toedjoe in a digital marketing campaign for the Femmy Fyber brand in Indonesia successfully won the "Excellent" award at the Indonesia Brand Communication Excellence 2024. The award was organized by Mix Marketing and SWA Media at the Auditorium & Performance Hall, LSPR Institute of Communication & Business, Central Jakarta, and presented to Bintang Toedjoe.

The campaign, titled “Give Birth to Fa

Press Release

Influencer Marketing

Jul 16, 2024

ENGAWA Supports Overseas Promotion of ‘TV Asahi-Roppongi Hills Summer Festival SUMMER STATION’

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its subsidiary, ENGAWA, will support the overseas promotion of the annual event "TV Asahi-Roppongi Hills Summer Festival SUMMER STATION" (hereinafter referred to as "TV Asahi Summer Festival") using Taiwanese influencer, Machi 說故事.

Machi resides in Japan, and will share her experiences on Instagram, featuring interactive content from popular TV shows, live performances, and traditional Japanese summer festival stalls. This promotion will con

Press Release

Influencer Marketing

Jun 5, 2024

AnyMind Group launches first wave of GenAI functionality on AnyTag

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today launched new functionality on its influencer marketing platform, AnyTag, that leverages generative AI (GenAI) to provide recommendations on the best YouTube, TikTok and Instagram influencers for a brand’s marketing campaigns.

The move aims to help users better select influencers based on multi-modal data from AnyTag’s 750,000-plus influencers, including quantitative data points such as audience demographics, content engagement and past campaign performance,

News

Press Release

Influencer Marketing

May 23, 2024

AnyMind Group launches influencer marketing service in Japan and Korea for brands to accelerate group buys on e-commerce

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service for the Japan and Korea markets to help brands increase group buys on e-commerce platforms, which sees brands matched with eSOLs (e-Selling Opinion Leaders), who will then create content that encourages joint purchases or group buys within their social media communities.

With the rise of e-commerce and social media in Asia, a new consumer trend is the rise of group buys, especially in China and South

Press Release

Influencer Marketing

Mar 26, 2024

AnyMind Group looks to enhance influencer marketing for e-commerce sales through new service

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service tailored specially for e-commerce marketplaces such as Amazon, Shopee, Yahoo! Shopping and Qoo10.

With the rapid expansion of the e-commerce market, competition within marketplaces has intensified. Merchants and enterprises are exploring ways for influencers to enhance a brand’s reach and sales within these marketplaces. However, due to differences in platform features, structures, and regulations, exe