Press Release

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

AnyMind Group, an end-to-end commerce enablement company, has today released a report that covers the influencer marketing space in Malaysia. The report leverages data points from close to 10,000 social media influencers in Malaysia on the company’s influencer marketing platform, AnyTag, and highlights shifts in marketing spend for influencer marketing, user followings and social media platform usage of influencers, median engagement rates by influencers in Malaysia, and more.

The report revealed that Instagram was the platform of choice (83.13% of a

Press Release

Influencer Marketing

Jan 19, 2022

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in the Philippines. Tapping on data points from close to 20,000 social media influencers in the Philippines from the company’s influencer marketing platform, AnyTag, the report revealed growing clout gained by influencers over the past year, business content as the fastest-growing influencer content vertical in the Philippines, and Instagram as the platform most-used by both influencers and brands for influencer marketing.

Siwat Vi

Press Release

Influencer Marketing

Nov 24, 2021

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

AnyMind Group, an end-to-end commerce enablement platform, published its annual Indian report on “State of Influencer marketing in India 2021” which studies the influencer marketing space in India in depth to analyze various factors such as median engagement rates and influencer category breakdown. The report highlights that YouTube still ranked highest in most-used social media platforms in India amidst the rise Instagram, Facebook and Twitter saw a major rise in proportion to the other social media platforms during 2020-21.

The report taps on data f

Press Release

Influencer Marketing

Oct 21, 2021

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today released a report that provides a market overview of influencer marketing in Taiwan for 2021, for marketers to make increasingly informed decisions on influencer marketing in Taiwan. The report looks at areas such as most-popular influencer verticals for content, social media platform usage by influencers, and key trends around influencer marketing in Taiwan. Data was obtained from the company's influencer marketing platform, AnyTag, and is an exte

Press Release

Influencer Marketing

Jun 2, 2021

AnyMind Group opens up AnyTag to more agency types and launches new NLP-driven features

AnyMind Group, a brand enablement platform that provides technology and solutions for marketers, influencers, publishers and business owners, has today announced that the company is opening up it’s influencer marketing platform, AnyTag, to talent management agencies, influencer agencies, and multi-channel networks (or collectively, influencer companies). The company has also today announced new features for marketers including lookalike modeling of influencers through natural language processing (NLP) and easier identification of brands an influencer has

Press Release

Influencer Marketing

Jan 13, 2021

Influencer marketing and beauty salon signage service in Japan, combining AnyTag and BEAUTINISTA TV

AnyMind Group, a brand enablement platform company, has today announced a collaboration with CMerTV to provide a new influencer marketing service targeting customers who visit beauty salons and social media users in Japan, through a combination of AnyTag, AnyMind Group’s influencer marketing platform, and BEAUTINISTA TV, a digital signage media in beauty salons across Japan.

This combined offering enables marketers to tap on more than 300 hairstylists across Japan with a combined following of 1.5 million users, and leverage on AnyTag for detailed analyt

Mar 4, 2019

Press Release

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

AnyMind Group opens up AnyTag to more agency types and launches new NLP-driven features

Influencer marketing and beauty salon signage service in Japan, combining AnyTag and BEAUTINISTA TV

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

AnyMind Group opens up AnyTag to more agency types and launches new NLP-driven features

Influencer marketing and beauty salon signage service in Japan, combining AnyTag and BEAUTINISTA TV

AnyMind Group Brings AnyTag, one of Asia’s Largest Influencer Marketing Platforms, to the Middle East

Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia

POKKT brings CastingAsia to India, one of Asia’s biggest Influencer Marketing platforms

AnyMind Group launches social media account analytics on CastingAsia

CastingAsia signs strategic partnership with influencer marketing company, GROVE

CastingAsia launches CPA and CPC capabilities for influencer marketing

AnyMind Group acquires leading Thai multi-channel network Moindy, launches CastingAsia Creators Network

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