Press Release
Influencer Marketing
Sep 11, 2020
Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia
CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a report that reveals shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan and Japan during COVID-19.
When COVID-19 was declared a global pandemic by the World Health Organization in March 2020, there was an 85% increase in branding campaigns for influencer marketing through the CastingAsia platform, and a 130% increase in influencer marketing campaigns that focused