Press Release

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today released a report that provides a market overview of influencer marketing in Taiwan for 2021, for marketers to make increasingly informed decisions on influencer marketing in Taiwan. The report looks at areas such as most-popular influencer verticals for content, social media platform usage by influencers, and key trends around influencer marketing in Taiwan. Data was obtained from the company's influencer marketing platform, AnyTag, and is an exte