Jan 25, 2022
Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia
AnyMind Group, an end-to-end commerce enablement company, has today released a report that covers the influencer marketing space in Malaysia. The report leverages data points from close to 10,000 social media influencers in Malaysia on the company’s influencer marketing platform, AnyTag, and highlights shifts in marketing spend for influencer marketing, user followings and social media platform usage of influencers, median engagement rates by influencers in Malaysia, and more.
The report revealed that Instagram was the platform of choice (83.13% of a