Press Release

AnyMind Group to leverage Asia-wide presence to bring the region’s top influencers to Japan

AnyMind Group, an end-to-end commerce enablement company, together with its cross-border marketing subsidiary ENGAWA, have today announced the launch of a new program to meet the rapidly increasing demand for inbound and foreign visitors to Japan, and offered as part of AnyMind Group’s "AnyStyle.Tokyo" brand.

With Japan’s travel restrictions easing since October 2022, inquiries about traveling to Japan have increased, and further growth in demand for visits to Japan is expected in the future. On the other hand, businesses in Japan have voiced conce

Press Release

Product Update

Influencer Marketing

Nov 10, 2022

AnyMind Group launches cost-per-performance influencer affiliate service on AnyTag in Japan

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of an affiliate marketing service called AnyTag Affiliate on its influencer marketing platform, AnyTag, in Japan. This is already available in Southeast Asia and other operating markets through the launch of AnyTag’s affiliate marketing capabilities announced in September 2022.

AnyTag Affiliate is a cost-per-performance affiliate service on AnyTag that matches brands and marketers with influencers and content creators, with AnyTag providing the means for mark

Press Release

Influencer Marketing

Oct 26, 2022

TikTok now accounts for one out of four influencer marketing campaigns in Asia

AnyMind Group, an end-to-end commerce enablement company, has today published the third edition of its annual report on influencer marketing in Asia. With data obtained from its influencer marketing platform, AnyTag, the State of Influence in Asia 22/23 report analyzes data points from over 500,000 influencers and 4,000 influencer marketing campaigns across 10 markets in Asia including Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

This year’s report sees a number of new sections and data ad

Press Release

Product Update

Influencer Marketing

Sep 6, 2022

AnyMind Group readies AnyTag for e-commerce and affiliate marketing

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of additional functionalities for its influencer marketing platform, AnyTag, that enable marketers to better discover user-generated content (UGC), trending influencers and posts, and take action, and manage and track referral codes for influencers.

With these functions, an AnyTag user can now identify trending influencers to work with and trending posts for content ideas, run campaigns and measure conversions, and acquire UGC that can be used as creatives on e-co

Press Release

Product Update

Influencer Marketing

Jul 20, 2022

AnyMind Group adds Instagram Reels analytics to AnyTag

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has added a new Instagram Reels analytics feature to its influencer marketing platform, AnyTag, enabling marketers and users to easily view and analyze Instagram Reel posts for influencer marketing campaigns, with data pulled using Instagram’s official API.

The new feature is now available for influencer marketing campaigns using Instagram Reels that are run through the AnyTag platform, and data such as number of Reels posts, average number of comments, engagement r

Press Release

Influencer Marketing

May 20, 2022

AnyMind Group combines AnyStyle.Tokyo with ENGAWA’s Japan Insiders

AnyMind Group has today announced the merging of AnyStyle.Tokyo, an influencer network specializing in foreign influencers living in Japan with ENGAWA’s Japan Insiders, an influencer network of foreigners in Japan. These influencers are available through the AnyTag platform, enabling users to select the most suitable influencers based on targeted audiences.

With COVID-19, opportunities for offline inbound and overseas promotions have decreased. However, the demand for online and social media-based promotions have increased. The pandemic became a