AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completed acquisition of all shares of Japan-based creator studio, NADESIKO Inc . The company previously announced its agreement to acquire NADESIKO in August 2025.
In addition, AnyMind Group has rebranded NADESIKO to NADESHIKO Beauty, with the aim of expanding NADESHIKO Beauty’s capabilities into other markets and regions.
With social commerce continuing to expand, designing consumer experience from discovery to purchase is becoming increasingly important for brands. By integrating NADESHIKO Beauty, which has strengths in the social commerce space for the beauty industry, with AnyMind Group’s integrated BPaaS capabilities across AI, e-commerce, marketing and logistics, the company is looking to further enhance its value proposition in the social commerce era.
The company will also leverage expertise gained from GROVE, a Japan-based creator network acquired in 2020, which owns creator labels such as “Seju” and “MUNI” to expand NADESHIKO Beauty’s support for the beauty industry.
Kosuke Sogo, CEO and co-founder, AnyMind Group, said: “In the beauty and cosmetics space, the consumer journey from awareness to purchase has evolved. With social media experiences now directly driving purchasing behavior, brands must balance creating intuitive, relatable content with designed pathways that reliably convert to sales. NADESHIKO Beauty’s expertise in planning and operating virtual influencers and short videos has consistently stayed ahead of this shift. By integrating with our capabilities, including AI and logistics, we are confident we can deliver this new, integrated social commerce ecosystem to more businesses. Moving forward, we will further strengthen our support to businesses through our technological and operational capabilities, establishing new standards in an era where social media and commerce converge.”
Takumi Hanzawa, Representative Director, NADESHIKO Beauty, said: “As social media has become central to people’s lifestyles, the way they discover beauty and cosmetics has significantly changed. The process for brands to meet consumers, generate resonance, and drive purchases has entered an era demanding greater speed, creativity, and the integration of technology than ever before. At NADESHIKO Beauty, we have designed “heart-moving experiences” on social media through virtual influencers and short videos. By joining AnyMind Group, our creative capabilities will be enhanced by AnyMind’s strengths in AI, data, e-commerce, and logistics, establishing a seamless support system from social media engagement to purchase. Moving forward, we will further evolve the fusion of social media marketing and technology specialized for the beauty sector, creating new standards that connect brands and users.”
