Wings Group taps on AnyMind Group to boost influencer marketing efforts in Indonesia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a new partnership with Wings Group Indonesia, one of Indonesia’s leading consumer goods manufacturers. Through this collaboration, Wings Group will leverage AnyMind’s influencer marketing platform, AnyTag, to execute data-driven influencer campaigns for its brands, and Segar Dingin, in the Indonesian market.

Wings Group will use AnyTag to identify and engage with a diverse range of influencers, ensuring authentic and impactful connections with their target audiences, in addition to managing, tracking and attribution of its influencer marketing campaigns.

Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group, said: “We are thrilled to partner with Wings Group, a company known for its trusted and beloved brands across Indonesia. Our AnyTag platform will provide Wings Group with the technology and data infrastructure needed to create highly effective and measurable influencer campaigns. We are confident that this partnership will significantly boost brand awareness and engagement for Segar Dingin.”

AnyTag is an influencer marketing platform that offers a comprehensive suite of features for influencer discovery, campaign management, and performance analytics. It enables brands to find the right influencers based on specific criteria, manage collaborations seamlessly, and measure campaign ROI with precision. This data-first approach ensures that marketing efforts are both efficient and successful.