Echoverse 360 to leverage AnyMind Group’s AnyTag for marketers in Pakistan

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a new partnership with Echoverse to introduce AnyTag, its proprietary influencer marketing platform, to Pakistan. Through this partnership, EV360 will leverage AnyTag to serve its customers in Pakistan, bringing globally proven influencer marketing infrastructure to one of South Asia’s fastest-growing creator markets.

Pakistan’s digital and creator economy has seen rapid growth in recent years, driven by a young, mobile-first population and rising brand investment in influencer-led engagement. Despite this momentum, the market has remained fragmented, with brands and creators lacking access to standardized tools, transparent reporting, and scalable campaign infrastructure. EchoVerse360 selected AnyTag to directly address these gaps by extending the platform’s proven capabilities into the Pakistan market.

Echoverse 360 is a full-service digital marketing and technology agency headquartered in Clifton, Karachi, focused on helping brands connect with audiences through data-driven marketing, creator collaborations, and emerging digital technologies. Launching initially with influencer marketing as its entry point, EchoVerse 360 is building an integrated ecosystem that combines creativity, technology, and media innovation.

AnyTag is used by enterprises across Asia and the Middle East to manage influencer marketing campaigns through standardized data frameworks, advanced creator analytics, performance measurement, and attribution. Under this partnership, EV360 will operate on AnyTag’s global platform and data framework, combining AnyMind Group’s technology and institutional knowledge with EV360’s market-specific expertise and on-the-ground presence in Pakistan.

Through AnyTag, brands in Pakistan will gain access to:

• Creator discovery and analysis: Identify and evaluate creators using AnyTag’s data-driven frameworks
• Campaign intelligence: Activate, manage and access real-time performance insights across influencer campaigns
• Performance accountability: Measure and report campaign outcomes with transparency and consistency
• Scalable infrastructure: Execute large-scale influencer campaigns through a globally proven platform

Fahad Bashir, CEO/Co-Founder of Echoverse 360 said “We are delighted to partner with AnyMind Group to bring globally proven influencer marketing infrastructure to Pakistan. This collaboration marks an important step in transforming a rapidly growing but fragmented creator economy into a more structured, transparent, and data-driven ecosystem. At Echoverse 360, we are committed to bridging local market insight with world-class technology to enable brands and creators to scale with confidence and measurable impact”

On the partnership Otohiko Kozutsumi, Chief Commercial Officer, AnyMind Group, said: “AnyTag was built to bring consistency, transparency and scale to influencer marketing across diverse markets. Our partnership with Echoverse 360 is a testament to how that infrastructure can be deployed effectively through the right local partners, ensuring that brands in Pakistan have access to the same data frameworks and campaign intelligence that drive results for enterprises across Asia and the Middle East.”