SEOUL – September 30, 2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that SOON ENT Inc., a company that develops a wide range of businesses for creators, has formed a strategic partnership to onboard SOON ENT’s creators on AnyTag, AnyMind Group’s influencer marketing platform, to expand Korean creator content into the rest of APAC, and provide SOON ENT’s creators with tools such as AnyCreator and enable the creation of AI avatars of creators through AnyLive.
SOON ENT has started with short-form advertising and creator management, and has since built a comprehensive business ecosystem centered around creators, including: short-form commerce (SOON SHOP), IP content production (God Sunbi), actor management (through the acquisition of Yeojin Entertainment), and a short-drama platform (Syuk, launching soon). As of July 2025, the company manages over 200 domestic and international creators with a combined following of approximately 1.1 billion. In addition to these ventures, SOON ENT is expanding into music publishing and content and character IP development, aiming to become a central hub in the creator economy.
Through this partnership, AnyMind Group and SOON ENT will collaborate to connect Korean creators with global opportunities, leveraging AnyMind’s proprietary platforms and international presence. Specific areas of collaboration through the partnership include:
- Creator network integration and enable influencer marketing through AnyTag: SOON ENT’s creators will be added to AnyMind Group’s influencer marketing platform, AnyTag, enabling marketers to select SOON ENT’s creators for influencer marketing campaigns. In addition, SOON ENT can also utilize AnyTag to deliver cross-market campaigns for its customers
- Live commerce innovation through AnyLive: SOON ENT will work with AnyMind Group to develop AI avatars of their creators on AnyLive, the company’s AI-powered live commerce platform, enabling these avatars to be used in live commerce activations and expanding creator earnings
- Cross-border promotion and regional expansion: Supporting Korean creators in expanding to markets including Southeast Asia, Japan, and Greater China through localized strategies and resources.
- Creator growth support through AnyCreator: Provide SOON ENT’s creators with brand collaboration opportunities, data-driven account analysis and monetization tools through AnyCreator
Ted Kim, Country Manager of Korea, AnyMind Group, said: “We are very excited to partner with SOON ENT, a company with outstanding achievements and expertise in short-form video and TikTok in Korea. By combining our strengths in creators, technology, and global reach, we aim to build an environment where top Korean creators can thrive on the global stage. Together, we will also provide more impactful and innovative marketing solutions for brands worldwide.”
Chang Woo Park, CEO of SOON ENT, said: “I am grateful that through this partnership with AnyMind Group, our creators will have even more opportunities than before. We will continue to grow as a company that can create an advanced environment for creators through all businesses that utilize them.”
This partnership is part of AnyMind Group’s continued efforts to provide end-to-end solutions across the social commerce value chain, empowering both creators and enterprises to succeed globally.
