AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new AI-powered feature on its influencer marketing platform, AnyTag. Named AnyTag Insight, the feature enables users to instantly analyze and visualize consumer sentiment, thoughts, and motivations from user-generated content (UGC) on social media.
Using advanced large language models (LLMs), AnyTag Insight extends beyond keyword-level analysis to understand the full context, emotion, and behavioral triggers behind social posts, providing deeper, real-time insight into how consumers truly feel about brands and products.
Unlocking deeper understanding through AI
One of the long-standing challenges in marketing is identifying the insights that drive behavioral change. Traditionally, these insights were derived through qualitative methods like interviews or manual analysis, which are approaches often limited by bias and subjectivity.
At the same time, social media platforms are flooded with posts that reflect genuine consumer sentiment. Yet, most tools today still rely on surface-level metrics such as keyword frequency or hashtag tracking, without uncovering the emotional or contextual layers within each post.
AnyTag Insight addresses this gap by combining AI-powered language models with AnyMind’s influencer marketing technology to deliver structured, unbiased insights from social media UGC instantly and at scale.
Key capabilities of AnyTag Insight
AnyTag Insight allows users to enter custom prompts and automatically analyzes social media content for campaign-relevant insights, eliminating the need for technical skills. By eliminating human subjectivity and enabling replicable analysis, marketers can improve the accuracy and consistency of their strategy development.
Key capabilities include:
- Contextual analysis: Examines posts beyond individual words to analyze them within their context and scene.
- Prompt-based flexibility: Enables users to shift their analysis perspectives according to business goals.
- Skill-agnostic output: Delivers high-quality insights regardless of user expertise.
- Export-ready results: Easily export to CSV or slides for use in reports and presentations.
Some examples of insights that can be extracted include sentiment classification by post, scene analysis, emotional versus functional mapping, category entry point visualization, and persona and tribe sentiment based on consumer values and engagement.
With these insights, marketers can easily redesign communication strategies, optimize ad targeting and creatives, and improve influencer selection and performance tracking. The company is also developing a new evaluation model that connects UGC-driven insights with purchase and conversion data, enabling marketers to better understand and quantify the impact of initiatives.
On the launch of the new AnyTag Insight feature, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Across Asia, we have worked closely with brands and creators to solve real marketing challenges. With AnyTag Insight, we are transforming how companies access and apply consumer insights, moving away from subjective analysis and toward a more universal and scalable approach. By combining AI technology with on-the-ground situations, we’re enabling marketing teams to drive higher-impact decisions, faster.”
