AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “VOCE × AnyMind Beauty Engage” in Japan. This is a new marketing service developed in collaboration with VOCE, a leading beauty media outlet by Kodansha Ltd. The service combines influencer gifting and targeted social media advertising to help beauty brands in Japan expand their reach and drive revenue growth.
The new service harnesses:
- VOCE’s expertise in beauty content production and its highly engaged follower base, and
- AnyMind’s influencer marketing technology and data-driven platforms to deliver highly targeted campaigns that spark interest, build trust, and drive purchases.
As social media continues to shape consumer purchasing behavior, advertising has become increasingly important in building brand awareness. However, modern consumers often respond better to authentic user-generated content (UGC) than traditional top-down advertising.
Content from influencers—real product reviews and personal experiences—tends to generate stronger emotional connections, increased trust, and ultimately higher conversion. To meet this demand, VOCE × AnyMind Beauty Engage integrates ad delivery with a system that encourages organic, word-of-mouth-style content creation.
Key Offerings:
1. X (formerly Twitter) Ad Delivery
Creative content is developed by VOCE’s editorial team to appeal to beauty enthusiasts and is distributed as targeted ads via the X platform.
2. Influencer Gifting
Using AnyMind’s AnyCreator platform, brands can recruit influencers for product gifting campaigns. Campaigns are managed end-to-end through AnyTag, which handles recruitment, content approval, reporting, and payments—all in one place. Influencers post authentic, experience-based content on social media, generating valuable UGC and driving engagement.
