Press Release

AnyMind Group launches AnyTag for Japan Local program

AnyMind Group, an end-to-end commerce enablement company, and its subsidiary, ENGAWA, have today announced the launch of AnyTag for Japan Local, a program to provide local businesses and government agencies throughout Japan with the ability to tap on AnyMind Group’s array of marketing platforms and the expertise of ENGAWA to promote Japanese local and regional attractions and immigration both domestically and internationally.

Data from Japan’s Ministry of Internal Affairs and Communications showed that the effect of COVID-19 has caused an 80% decre

Press Release

Influencer Marketing

Feb 18, 2022

Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has helped Japanese celebrity Becky to launch her first official YouTube channel “Betsukii!!!!”. Becky has appeared on television, movies, magazines and commercials in Japan, and in 2021 also launched her own D2C skincare brand, NaturaLUNA…, by leveraging on AnyMind Group’s D2C platforms such as AnyFactory, AnyShop and AnyLogi.

Becky’s official YouTube channel will deliver a wide range of content including behind-the-scenes looks into the life of Becky, along wi

Press Release

E-commerce & D2C

Feb 15, 2022

D2C brand ARAKA launches third product collection

AnyMind Group, an end-to-end commerce enablement company, has once again teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, to help UUUM’s exclusive creator, Tsuriyokadesyou, launch their latest outdoor gear collection under their ARAKA brand. Sales of this collection will commence at 6 p.m. on 19 February 2022 on the ARAKA official online store.

The latest collection includes ARAKA SHORTS, a pair of boxer shorts specifically designed for outdoor activities, along with items includi

Press Release

E-commerce & D2C

Feb 7, 2022

AnyMind Group empowers Noah Sato to launch collaboration between her D2C brands Shefar and Mel Cinna

AnyMind Group, an end-to-end commerce enablement company, has today announced a collaboration by Japanese model and solo musician, Noah Sato’s, D2C brands: Shefar - a perfume brand and Mel cinna - an accessory brand. The limited edition collection, Mel cinna × Shefar, will be available on Shefar’s official online store from 14 February 2022, 7 p.m. Japan Standard Time.

Shefar official online store: https://shefar.jp/

Shefar official Instagram: https://www.instagram.com/shefar_official/

Shefar official Twitter: https://twitter.com/shefar_of

Press Release

Influencer Marketing

Jan 25, 2022

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

AnyMind Group, an end-to-end commerce enablement company, has today released a report that covers the influencer marketing space in Malaysia. The report leverages data points from close to 10,000 social media influencers in Malaysia on the company’s influencer marketing platform, AnyTag, and highlights shifts in marketing spend for influencer marketing, user followings and social media platform usage of influencers, median engagement rates by influencers in Malaysia, and more.

The report revealed that Instagram was the platform of choice (83.13% of a

Press Release

Influencer Marketing

Jan 19, 2022

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in the Philippines. Tapping on data points from close to 20,000 social media influencers in the Philippines from the company’s influencer marketing platform, AnyTag, the report revealed growing clout gained by influencers over the past year, business content as the fastest-growing influencer content vertical in the Philippines, and Instagram as the platform most-used by both influencers and brands for influencer marketing.

Siwat Vi

Dec 2, 2021

Press Release

AnyMind Group launches AnyTag for Japan Local program

Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

D2C brand ARAKA launches third product collection

AnyMind Group empowers Noah Sato to launch collaboration between her D2C brands Shefar and Mel Cinna

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

D2C brand ARAKA launches third product collection

AnyMind Group empowers Noah Sato to launch collaboration between her D2C brands Shefar and Mel Cinna

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

AnyMind Group helps Japanese popstar Chiaki Ito to launch her official YouTube channel

AnyMind Group provides platform for Vietnamese influencer, PAM, to create and launch a D2C apparel collection

AnyMind Group collaborates with leading Singaporean influencer Naomi Neo to launch NNCHANTED

AnyMind Group, together with UUUM, powers ARAKA to launch ARAKA JEANS PRO

AnyMind Group supports Mio Sakuma to launch beauty bodywear D2C brand “miour”

D2C brand Lil Ambition sold out apparel products 15 minutes after launch

Facebook leads all platforms in Vietnam for influencer usage and influencer marketing campaigns

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