D2C body care brand miour taps on AnyMind Group to launch new product

AnyMind Group, an end-to-end commerce enablement company, has today announced that beauty body researcher and influencer Mio Sakuma’s brand “miour” tapped on products including AnyX, AnyFactory, AnyLogi, and AnyChat, for the launch of its new “Lift Up Non-Wire Bra Cami” product. The product will be available for sale on the brand’s official online store from 25 November 2022 at 9:30 p.m. Japan Standard Time.

The brand’s flagship product, the “Essential Night Bra,” has sold more than 17,000 units in total, and was ranked first on the Rakuten marketplace.

The “Lift Up Non-Wire Bra Cami” by “miour” is functional and comfortable to wear, and features the same holding power as a wired bra despite being comfortable and non-wired. It is equipped with a lift-up function to provide firm support for the bust. In addition, the camisole has tummy, back and pelvic support.

For more information about the “Lift Up Non-Wire Bra Cami”, click here