Press Release
E-commerce & D2C
Jul 15, 2022
Noah Sato’s D2C brand Shefar launches 3rd fragrance, Mullan
AnyMind Group, an end-to-end commerce enablement company, has today announced that D2C perfume brand, Shefar, by Japanese model and solo music artist Noah Sato, will launch a new fragrance, “Mullan.” Mullan will be available on the official Shefar online store from 7:00 p.m. Japan Standard Time on 19 August 2022.
A popular brand amongst Japanese women in their late teens and twenties, the Shefar brand was initially launched in October 2021, and sales of its flagship fragrance exceeded 1,000 units in just one day.
On the launch of Mu
