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AnyMind Group-supported D2C body care brand miour launches holiday collection

Limited edition night bras and camis will go on sale on the miour official online store from 8:30 PM JST on 17 December 2022

AnyMind Group, an end-to-end commerce enablement company, has today announced that “miour” – a direct-to-consumer body care brand created by beauty body researcher and influencer, Mio Sakuma – will be launching a 2022 holiday collection that includes the brand’s flagship product, the Essential Night Bra+ in burgundy color, along with a new “Lift-up non-wire bra cami” in mauve pink. The collection will be available on the miour official online store from 8:30 PM Japan Standard Time on 17 December 2022.

Mio Sakuma tapped on a range of platforms from AnyMind including AnyX, AnyLogi, AnyFactory and AnyChat, to create, launch, and grow her brand.

Sakuma, who is highly popular on YouTube, has worked with her followers and fans to create products for miour, leading to comments such as: “This is a beauty body care brand that develops products that I’ve always wanted!”

This has also led to strong demand for products. The brand’s flagship item, the Essential Night Bra, has sold more than 17,000 units in total, and each time the product goes on sale, is sold out almost immediately. This product has been resold ten times.

With its first holiday collection, miour is launching a new Essential Night Bra+, which is even more gentle on the skin and contains a luxurious two-color dyed lace – perfect for the Christmas season. The other product, a Lift-Up Non-Wire Bra Cami, which combines a non-wire bra and camisole, is now available in a new “mauve pink” color, which blends in well with the skin and is highly elegant, provviding a cuteness and practicality to the item. In addition, customers with purchases of more than ¥10,000 (including tax) will also be given a novelty “miour original pouch.” This is while stocks last.

For more information about the products, click here.

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