AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese direct-to-consumer fragrance brand Shefar, a brand created by model and solo artist Noah Sato, will be launching a scented candle product line that includes two candles. Sales of the product will commence on the brand’sofficial online storeat 7.00 PM Japan Standard Time on 18 November 2022. The brand will also celebrate its first anniversary with a three-day pop-up store at HEP FIVE in Umeda, Osaka from 11 November to 13 November. In addition to the pre-sale of the new candles, the brand’s first perfume, Pipiel, will also be on sale. On the launch day of Pipiel, over 1,000 units of the perfume were sold in just a single day.
The new candles are added to the lineup of scented items inspired by the brand’s theme of “the girl of your dreams.” The candles were developed with a well-balanced formula that does not affect the strength of the fragrance, but still achieves high combustion efficiency and low soot emission at the same time. On the launch of her new products, Sato said: “I am pleased to announce the release of Liela and Mullan candles, and I would be happy if you could feel their scents in your time at home. We will also hold Shefar’s first pop-up store in Osaka, and the highly popular Pipiel will be available for sale again. Please come and visit us and try our fragrance by yourself!”
This is a fragrance with a blend of soft and elegant jasmine, refreshing and gentle vanilla, and sandalwood for a graceful finish that is not too sweet. Price: ¥5,500 (tax inclusive) ・Trade name: Shefar Leila Candle ・Content volume: approximately 150g ・Burning time: Approximately 37 hours ・Distributed by: AnyMind Japan Inc.／31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo ・Contact: 03-6384-5561 ・Location of manufacturer: MADE IN JAPAN
A blend of fresh and clean citrus scent, a gorgeous and fragrant floral scent, and the smoky scent of patchouli, to create an elegant and calm setting. Price: ¥5,500 (tax inclusive) ・Trade name: Shefar Mullan Candle ・Content volume: approximately 150g ・Burning time: approximately 37 hours ・Distributed by: AnyMind Japan Inc.／31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo ・Contact: 03-6384-5561 ・Location of manufacturer: MADE IN JAPAN