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E-commerce & D2C

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AnyMind Group-powered D2C apparel brand Lantinam launches holiday collection

Collection includes collaboration items with accessory brand Liquem, sales begin at 8:00 PM JST on 9 December 2022

AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer (D2C) apparel brand Lantinam – a brand created by multi-talented actress, model, and TV personality, and former Nogizaka46 member, Sayuri Matsumura – has launched its holiday collection for 2022. This collection includes two accessories that were created in collaboration with accessory brand Liquem, along with a “Winter Flower Dress” from Lantinam. The collection will be available on the Lantinam official online store from 8:00 PM Japan Standard Time on 9 December 2022.

Sayuri Matsumura tapped on a range of platforms from AnyMind including AnyX, AnyLogi, AnyFactory and AnyChat, to create, launch, and grow her brand. The theme of Lantinam’s 2022 Holiday Collection is “fluers” (or flowers). To ring in the holidays, Lantinam is launching a one-piece dress with an original floral pattern, along with two types of earrings. The earrings were created in collaboration with Japanese accessory brand Liquem , and the earrings were created to give of a feeling of slight sweetness that tickles the heart, with a shimmer finish designed with a floral motif. The “Lantana Earrings” are an original design featuring the Lantana flower, which is the origin of the Lantinam brand name. For more information on the products released, click here.

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