Press Release

iQIYI International teams up with Acqua Media to strengthen programmatic video advertising

Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partnership with iQIYI International, an on-demand video streaming platform bringing popular Asian content to an international audience. The partnership will enable iQIYI International to implement programmatic video advertising for its platform.

iQIYI's original content has quickly become a hit in Southeast Asia and captured the attention of local audiences, including FOURTRY, Sword Dynasty, The Sleuth of the Ming Dyna

Press Release

Influencer Marketing

Sep 11, 2020

Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a report that reveals shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan and Japan during COVID-19.

When COVID-19 was declared a global pandemic by the World Health Organization in March 2020, there was an 85% increase in branding campaigns for influencer marketing through the CastingAsia platform, and a 130% increase in influencer marketing campaigns that focused

Press Release

Influencer Marketing

Sep 9, 2020

POKKT brings CastingAsia to India, one of Asia’s biggest Influencer Marketing platforms

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has announced the launch of influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. CastingAsia is a full-stack influencer management platform, that is paired with CastingAsia Creators Network, one of the largest influencers and creators’ networks in Asia. The influencer marketing platform will be rolled out in India by AnyMind Group’s Indian outfit — POKKT, a leading in-app mobile gaming ads platform - alo

Press Release

Product Update

AnyMind Group

Sep 9, 2020

AnyMind Group and All Nippon Airways Trading Co., Ltd, bring DOOH to Haneda Airport

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has today announced the successful joint-implementation of digital-out-of-home (DOOH) advertising in Haneda Airport in Tokyo, Japan.

Together with All Nippon Airways Trading Co., Ltd, a subsidiary of Japanese airline, All Nippon Airways, AnyMind Group has added DOOH advertising capabilities to digital signboards in Terminal 2 of Haneda Airport in Tokyo. These digital signboards are situated along travellators, walkways in the airport concourse an

Press Release

AnyMind Group

Aug 25, 2020

AnyMind Group in Support Of #YoungCreators To Accelerate Youth Participation in Digital Economy

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has today announced its participation in #YoungCreators, an initiative under the #SayaDigital movement organised by Malaysia Digital Economy Corporation (MDEC), to support Malaysians to take the digital leap to become content creators, and ultimately, reshape the future of Malaysia’s Digital Economy.

#SayaDigital Movement is a month-long national program organised by MDEC to create awareness, adoption and advocacy of digitalisation to further pro

Press Release

AnyMind Group

Aug 13, 2020

AnyMind Group adds to board of directors and management team

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has announced the appointment of Vaibhav Odhekar to its board of directors, and Siddharth Kelkar, Aditya Aima and Dinesh Kailash Kumar to its management team as managing directors.

Odhekar will continue to lead India and the Middle East for AnyMind Group, and will join other board of director members: Kosuke Sogo, Chief Executive Officer and co-founder of AnyMind Group, Rohit Sharma, Chief Operating Officer of AnyMind Group, Otohiko Kozutsumi, C