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E-commerce & D2C

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AnyMind Group powers Noah Sato’s D2C brands Shefar and Mel cinna to launch Christmas collection

The products will be available on the Shefar official online store from 7:00 p.m. JST on 9 December 2022


AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese model and solo artist Noah Sato tapped on AnyMind Group products such as AnyX, AnyFactory, AnyLogi and AnyChat to launch a Christmas collection for her direct-to-consumer (D2C) brands “Shefar” and “Mel cinna.” The collection will be available (in limited quantities) for purchase in a set, and will be made available on the official Shefar online store from 9 December 2022 at 7:00 p.m. Japan Standard Time.


The Shefar brand is a D2C fragrance brand that was launched in October 2021, with sales of the first product exceeding 1,000 units in just one day. In February this year, Shefar and Mel cinna, a D2C accessory brand also created by Noah Sato, launched a collaborative collection, which was sold out within 10 minutes of launch.

The Christmas collection consists of a combination of a bottle of fragrance from Shefar and a matching accessory from Mel cinna. Each set is priced at ¥11,000 (inclusive of tax).

For more information on the products, click here .

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