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Influencer Marketing

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AnyMind Group launches cost-per-performance influencer affiliate service on AnyTag in Japan

Functionality was originally launched in Southeast Asia, enabling marketers to manage, track and attribute online product sales to specific influencers

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of an affiliate marketing service called AnyTag Affiliate on its influencer marketing platform, AnyTag, in Japan. This is already available in Southeast Asia and other operating markets through the launch of AnyTag’s affiliate marketing capabilities announced in September 2022.

AnyTag Affiliate is a cost-per-performance affiliate service on AnyTag that matches brands and marketers with influencers and content creators, with AnyTag providing the means for marketers to effectively manage, track and attribute online product sales on e-commerce marketplaces and sites to specific influencers.

Marketers can benefit from tapping on one of the largest and high-quality influencer networks in Asia, including direct connections with influencers using AnyCreator, AnyMind’s own network of YouTube and TikTok content creators, and the creator pools of acquired networks Moindy (Thailand) and GROVE (Japan). In addition, marketers can also run their influencer affiliate marketing campaigns on leading social media platforms in Asia including TikTok, YouTube, Instagram, Facebook and Twitter.

Marketers using AnyTag can also leverage on accumulated data from their campaigns to determine influencers to select. To top it off, brands can also run influencer affiliate marketing campaigns based on a revenue-sharing model or CPA model.

Sister platform, AnyCreator, now also offers an email sign-up function to complement existing sign-up and login means through social media platforms. AnyCreator is a web and mobile app for influencers that offers features including social media analytics, link-in-bio, and the ability to join and manage influencer marketing campaigns. In addition, invitation-only features include a follower CRM and the ability to email, chat or survey their fans.

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