Case Study

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---









A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Dec 27, 2019

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Case Study

Influencer Marketing

Dec 27, 2019

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Dec 27, 2019

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

Indonesian-based telecommunications company, Smartfren, ran an award-winning influencer marketing campaign with CastingAsia, the influencer marketing vertical of AnyMind Group.

Smartfren received an award from the ICMA (Indonesia Content Marketing Award 2018) for the best creative content in influencer marketing implementation, with the name #IndonesiaGueKeren.

The two-month campaign comes with the objective to elevate awareness for the “Smartfren Unlimited Promo” campaign, with 17.8 million 4G LTE subscribers on its books, up from 12.3 million at the