Case Study

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E-commerce & D2C

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Helping Thai influencer Nisamanee Nutt to create and launch lifestyle brand, Land of N

Features cardigan and luggage bag designed and created through AnyMind D2C

In June 2020, Thai influencer Nisamanee Nutt launched her lifestyle brand, Land of N. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer’s original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Nisamanee Nutt with the right business infrastructure to operate digitally.

Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.

Official online store:
Official Instagram account:

Product lineup

Eyes on you cardigan
A beautiful knitted cardigan that combines style and substance to provide the modern woman with chic outerwear. Designed for versatility, Eyes on you cardigan can be paired with your favourite clothing, and worn in the office or used when strolling outside. The cardigan is adorned with the signature Land of N eyepatch.

Eyes on you handbag
A classy handbag designed for the contemporary female, the Eyes on you handbag combines modernity and elegance. The design is lined with a protective stud base, tall handles, multiple pockets for functionality, and can be hand-carried or slung cross-body. Similarly, Eyes on you handbag features the signature Land of N eyepatch.

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