Case Study

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually

Case Study

Creator Growth

Jun 3, 2022

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

Background

YouTube Shorts is one of the more recently-launched features for creators - with YouTube users able to find Shorts videos through the Shorts discovery feature (similar to Instagram’s Reels tab and TikTok’s Discover tab). Shorts content can be a 60-second continuous video or several 15-second videos combined. With this new feature, content creators on YouTube now have even more ways to be discovered.

Through its Creator Growth offering, AnyMind Group has helped a number of Indonesian content creators in its network to increase channel growth

Case Study

Influencer Marketing

May 6, 2022

How to leverage influencers for in-person events?

Customers nowadays consume a great amount of digital content, including on social media, to find out things that interest them. However, it is challenging to make customers interact in offline events.

With the aim of promoting its rechargeable battery and sustainability, GP Batteries held an offline workshop in PMQ to promote its new rechargeable batteries brand - Recyko and tapped on AnyMind Group's influencer marketing platform AnyTag to drive awareness and increase their subscriber database.

Strategy

Finding the right talents and generating UGC

Case Study

Influencer Marketing

Apr 14, 2022

Calbee, Inc. taps on AnyTag for breakfast cereal brand

Background

Calbee, Inc., a Japanese food maker and brand, is popular amongst Taiwanese consumers for its Jagabee snack, with its unique shape and delicious taste winning the hearts of consumers. Although Calbee’s star products have created a strong reputation for the brand in Taiwan, consumers’ awareness of its other products is still lacking.

In order to increase consumer awareness and favorability of their fruit cereal line, Calbee, Inc. tapped on AnyMind Group’s influencer marketing platform, AnyTag, to run a series of influencer marketing activitie

Case Study

Influencer Marketing

Feb 8, 2022

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

Background

Strategy

Results

Background

BALMUDA is a top appliance brand from Japan, and is known in Taiwan as the “Hermès of Japanese home appliances” due to its brilliant designs and excellent functional. BALMUDA has successfully captured consumers’ with their BALMUDA The Toaster product, which has become an iconic home appliance item.

However, BALMUDA does not produce just toasters! The BALMUDA cordless vacuum cleaner has a brilliant design and features a unique 360-degree swivel head, making the vacuum cleaner not just an appliance, but

Case Study

Influencer Marketing

Jan 26, 2022

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Background

ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and culture. ZTYLEZ.COM offers a wide variety of up-to-date content and life inspiration in a trendy, bold and creative way.

ZTYLEZ.COM created their first ever ZTYLEZ ART SPACE with the aim to create a platform for Hong Kong artists to have more opportunities for crossovers in the future and to inspire others through their artwork. In 2021, they collaborated with a local illustrator, Isaac Spellman. This exhibition contained t

Jul 30, 2021

Case Study

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

AnyMind Group and Nisamanee Nutt create D2C lifestyle apparel brand for fashionistas

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Career

Contact Us