Case Study

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Background

Based in China, Xiaomi is one of the world's largest consumer electronics companies offering smartphones, laptops, mobile accessories, wearables, home appliances, and smart-home devices.

In March 2022, Xiaomi launched a new smartphone model - Xiaomi 12. To increase new product awareness whilst highlighting the advanced photography capabilities to Hong Kong audiences, Xiaomi tapped on AnyMind Group’s AnyTag to launch a series of influencer campaigns. By selecting the right YouTube creators who matched targeted audiences along with giveaway

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Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

Nature 4 Nature has taken the Indian personal care industry by storm! Bollywood producer Anand Pandit and Yash Birla Ventures are the masterminds behind this direct-to-consumer (D2C) brand which focuses on sustainability and environmental responsibility and offers a range of skincare, bath & body care, and hair care products.

As an upstart brand in the industry, Nature 4 Nature had to compete in an already cluttered market of hundreds of beauty and personal care brands in India. Nature 4 Nature understood that it needed to get a fast edge over the res

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How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.

About Sunny Side Up

Sunny Side Up (SSU) has influenced various trends in the public r

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Expanding Friesland Campina’s Foremost into Laos and Cambodia

When looking at nutrients that are important for the development of children, most would immediately think of milk as one of the most important nutrient sources. Foremost is one of such brands that focuses on nutritional values and various nutrients. Parents of young children typically look for consumables that contain nutrients for brain and physical development for their children. That’s why Foremost invented and developed milk formulas for Omega Gold 369 and Omega 369 (sweet taste), delivering higher nutritional value including DHA, Sphingomyelin, MGF

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Publisher Growth

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TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

(Left to right: AnyMind Group: Masanori Inoue / Shiro Sakumasu, TBS TV: Ryosei Nambu / Masato Nagai)

JNN (Japan News Network) is a network of 28 TV stations across Japan with TBS as its key station. TBS NEWS DIG Powered by JNN is a news site launched on 18 April 2022 that prioritizes deeper yet easy-to-understand news coverage.

TBS NEWS DIG combines the reporting capabilities of the 28 JNN stations, and also includes conventional terrestrial broadcasting.

TBS NEWS DIG tapped on AnyManager to power their site, which also helped TBS NEWS DIG exce

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Tipco builds buzz in Thailand using AnyTag

When it comes to fruit juices or juice boxes, Tipco is always one of the top brands that most people in Thailand talk about. In addition, Tipco is always developing new products and introducing new flavors to the market such as Homsuwan Pineapple Juice or its Tipco ABC Juice - a blend of apples, beetroots, and carrots. In addition, Tipco also offers functional juices such as the Tipco INNO drink: a fruit juice mixed with vitamins.

Tipco tapped on AnyMind’s influencer marketing platform, AnyTag, to drive buzz for its brand and products. Their

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Influencer Marketing

Aug 23, 2022

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Case Study

E-commerce & D2C

Jan 16, 2023

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Case Study

Influencer Marketing

Jan 5, 2023

Expanding Friesland Campina’s Foremost into Laos and Cambodia

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Nov 24, 2022

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

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Publisher Growth

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Tipco builds buzz in Thailand using AnyTag

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Influencer Marketing

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Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

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How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

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Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

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AnyMind Group empowers content creators to grow their channels through YouTube Shorts

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How to leverage influencers for in-person events?

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Calbee, Inc. taps on AnyTag for breakfast cereal brand

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BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

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Case Study

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

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