Case Study

Calbee, Inc. taps on AnyTag for breakfast cereal brand

Background

Calbee, Inc., a Japanese food maker and brand, is popular amongst Taiwanese consumers for its Jagabee snack, with its unique shape and delicious taste winning the hearts of consumers. Although Calbee’s star products have created a strong reputation for the brand in Taiwan, consumers’ awareness of its other products is still lacking.

In order to increase consumer awareness and favorability of their fruit cereal line, Calbee, Inc. tapped on AnyMind Group’s influencer marketing platform, AnyTag, to run a series of influencer marketing activitie

Case Study

Influencer Marketing

Feb 8, 2022

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

Background

Strategy

Results

Background

BALMUDA is a top appliance brand from Japan, and is known in Taiwan as the “Hermès of Japanese home appliances” due to its brilliant designs and excellent functional. BALMUDA has successfully captured consumers’ with their BALMUDA The Toaster product, which has become an iconic home appliance item.

However, BALMUDA does not produce just toasters! The BALMUDA cordless vacuum cleaner has a brilliant design and features a unique 360-degree swivel head, making the vacuum cleaner not just an appliance, but

Case Study

Influencer Marketing

Jan 26, 2022

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Background

ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and culture. ZTYLEZ.COM offers a wide variety of up-to-date content and life inspiration in a trendy, bold and creative way.

ZTYLEZ.COM created their first ever ZTYLEZ ART SPACE with the aim to create a platform for Hong Kong artists to have more opportunities for crossovers in the future and to inspire others through their artwork. In 2021, they collaborated with a local illustrator, Isaac Spellman. This exhibition contained t

Case Study

E-commerce & D2C

Jan 17, 2022

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

CityCamp Inc. operates restaurants in Japan and lifestyle D2C brands including a lifestyle studio that features spaces, music, fashion, and drinks that fuse urban and camping culture. CityCamp is also known for “OFF COLA”, a craft cola drink.

To match future business growth particularly in the delivery of its D2C goods, CityCamp needed a logistics management platform to manage its various logistics needs. After speaking to various platform vendors, CityCamp decided on using AnyLogi. In this case study, we speak to Kyosuke Matsuike from CityCamp on the

Case Study

Influencer Marketing

Nov 30, 2021

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Background
Based in Melbourne, Australia, Bathing Shed is a personal care brand inspired by bayside lifestyle, botanical science and contemporary design. Bathing Shed aims to create the highest quality personal care products, and they do not use any potentially harmful, unnecessary ingredients.
To expand their brand to a wider market, Bathing Shed started to launch their products recently in Hong Kong, and in order to raise their brand awareness and interaction with the audience, Bathing Shed turned to AnyMind Group to tap on our influencer marketing off

Case Study

Influencer Marketing

Oct 14, 2021

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Background

Strategy

Results

Background

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application.

To gain new users for the company’s Traveloka Eats feature on its mobile app, Traveloka worked with AnyMind Group and utilized the influencer marketing platform, AnyTag.

By combining the diversity and scale of influencers and social media platforms, Traveloka successfully drove new users

Jun 11, 2021

Case Study

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

AnyMind Group and Nisamanee Nutt create D2C lifestyle apparel brand for fashionistas

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

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