In January 2021, Tanakaga, a Japanese influencer and part of YouTube duo PAPARAPYS, launched her apparel brand GAB GAB with the help of AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.
With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Tanakaga with the right business infrastructure to operate digitally.
Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.
Product lineup *Selected items
Back Ribbon Knit top The length of the top is designed to match high-waisted shorts, skirts and pants, and the top features a ribbon on the back. (The above image features the Back Ribbon Knit top in beige color)
Ruffled Knit top This knitted top features bold shoulder ruffles. Featuring a sophisticated design and style, the Ruffled Knit top gives the wearer a unique style. (The above image features the Ruffled Knit top in purple color)
Original Cable Knit top The Original Cable Knit top features a GAB GAB logo on the sleeve. The turtleneck can be worn either folder over or as is. Multiple colors are available. (The above image features the Original Cable Knit top in light green)