Case Study

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Background

“Hizero"started its trial launch in the USA in 2017 and entered the European market and Southeast Asia market in 2018. After successfully launching in these markets, Hizero decided to start their business in Hong Kong for more exposure internationally.

To drive awareness and interaction in Hong Kong, Hizero turned to AnyMind Group and influencer marketing platform, AnyTag. By leveraging on a combination of live streaming, giveaways, and a selection of micro-influencers, Hizero was able to drive strong awareness with its target consumers i

Case Study

E-commerce & D2C

Sep 23, 2021

AnyMind Group and Nisamanee Nutt create D2C lifestyle apparel brand for fashionistas

Nisamanee Nutt, a famous Thai YouTube creator and influencer, has joined forces with AnyMind Group to create a direct-to-consumer (D2C) fashion label, Land of N. Nisamanee’s signature chic is reflected in every product in the Eyes on Me and Eyes on You collections.

By tapping on the AnyFactory platform, products by the Land of N label were easily designed and manufactured from various factories across the region - all done on the cloud. Land of N was also supported through the use of AnyShop to help drive sales of the product through e-commerce chan

Case Study

Publisher Growth

Aug 27, 2021

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Background

In the midst of the COVID-19 pandemic, domestic tourism has become a popular entertainment option for the Hong Kong public during holidays. The Hong Kong Design Centre (HKDC) organized an event titled “#ddHKDesign #HongKongLand”, and invited local and international artists to design seven beautiful outdoor installations, under the theme of “transFORM” along the harbourfront of Causeway Bay Typhoon Shelter to Central, so that the public can enjoy outdoor activities and feel the beauty of this form of art.

To raise awareness of the event an

Case Study

Influencer Marketing

Jul 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Background

SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.

This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.

To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.

By leveraging on the combined scal

Case Study

Publisher Growth

Jul 21, 2021

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

Background

Motor-Fan is a specialist online media brand within the portfolio of Japanese publishing house SAN-EI CORPORATION. (hereinafter, SAN-EI).

AnyMind Group’s acquired publisher trading desk, FourM, has been working with SAN-EI since 2016, but just in terms of supporting the monetization of display advertising.

A spokesperson from SAN-EI said: “In the process of implementing Core Web Vitals standards, the editorial and operations teams were aware that site speed standards were not good enough.” With a high abandonment rate, SAN-EI attrib

Case Study

Publisher Growth

Jul 16, 2021

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

Background

ANGLERS Inc. is an online media that provides Japanese content for fishing enthusiasts. This content is delivered through web and mobile app.

The ANGLERS website provides users with a portal to see what other anglers have caught, find and buy fishing tackle, along with editorial content. Through the mobile app, users can search for user-generated information about fishing spots and fishing tackle, capture and upload information on their catches, follow other anglers, and find information about fish species on the app.

FourM, part of A

Japanese model, Mirai Saitou, produces D2C sleep care brand, SLEEE, through AnyMind Group

Case Study

E-commerce & D2C

Jan 30, 2021

AnyMind Group enables Japanese influencer Tanakaga to launch apparel brand GAB GAB

Case Study

E-commerce & D2C

Jan 29, 2021

Case Study

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

AnyMind Group and Nisamanee Nutt create D2C lifestyle apparel brand for fashionistas

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

AnyMind Group and Nisamanee Nutt create D2C lifestyle apparel brand for fashionistas

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

AnyMind Group and Chihiro Inohana launch D2C apparel line for petite women

AnyMind Group equips Sayoko Ozaki with the platform to launch family apparel brand, Leotica

Nathalie Holscher launches SNH with AnyMind Group

AnyMind Group enables apparel brand JINCL

Japanese model, Mirai Saitou, produces D2C sleep care brand, SLEEE, through AnyMind Group

AnyMind Group enables Japanese influencer Tanakaga to launch apparel brand GAB GAB

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