Case Study

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

Background

When app publishers look to monetize users, apart from having foundational knowledge about user monetization, the most common problems that they encounter are having limited engineering resources, the inability to process or maintain advertising demand in real-time, and keeping up with the latest advertising technology. AnyMind Group’s offerings for publishers look to solve just that, and more - providing publishers with in-market expertise and resources for user monetization and app growth strategies. In addition, publishers also leverage on

Case Study

Publisher Growth

May 10, 2023

AnyMind Group helps to increase KataData’s revenue by 78% through AnyManager

Background

Founded on April 1, 2012 in Jakarta, Indonesia. Katadata presents in-depth news, information, data, and research results. News and information are not only presented in text form but in visual form as well.

Problem Statement

The two main challenges faced by the publisher are [1] increasing the number of pageviews with the adoption of technology, especially for the editorial team, [2] increasing specifically for programmatic.

Strategy

Using AnyManager’s push notification feature, the editorial team is able to schedule content to be pus

Case Study

E-commerce & D2C

May 2, 2023

Indian apparel brand Fabnest begins next-gen commerce journey with AnyMind Group

Fabnest is one of India’s fastest-growing homegrown labels, providing a variety of ethnic, western and lounge apparel for women. The brand’s founders, Divam and Aditi, started out with a vision to create supreme quality clothing at affordable prices. Fabnest is also big on CSR, with a range of measures in place to benefit the social and environmental spheres.

The brand has been successfully selling through e-commerce marketplaces for the past seven years, but decided it was time to expand to a direct-to-consumer (D2C) model, which provides Fabnest wi

Case Study

Creator Growth

Apr 5, 2023

Leveraging on international creators to build domestic and international buzz around the new film: “Baian the assassin”

Overseas creator reaction videos to a new film: Baian the assassin, distributed in 40 markets outside of Japan

Key points

1. Casting of five creators through AnyMind Group’s creator network

Casting of popular creators from Thailand, the Philippines, Vietnam, and Indonesia, including Indonesia’s top creator, Kelab Andri (5.2 million channel subscribers)

2. Once the reaction videos are produced, each creator leveraged their social media presence to spread the word

Creators shared with their social med

Case Study

E-commerce & D2C

Mar 28, 2023

Suntory Holdings taps on AnyX for their digital commerce expansion of Honki-Yasai Marche

Suntory is looking to strengthen its move towards direct-to-consumer (D2C) as part of the group’s digital transformation. As part of this effort, Suntory launched its D2C brand Honki-Yasai Marche in 2022, in a bid to deliver “the true taste of vegetables.” In this interview, we speak to Mr. Aono and Mr. Arimura of the Digital Division at Suntory Holdings about winning strategies in the digital commerce space, and how they are using AnyMind Group’s e-commerce management platform, AnyX.

Interviewee profiles

Yuma Arimura

Digital Marke

Case Study

Publisher Growth

Mar 28, 2023

How LOOX TV was able to increase advertising revenue by 420% through AnyManager

As everyone knows, AnyMind Group is an end-to-end commerce enablement company that offers a wide range of marketing and e-commerce technologies. One of these technologies serves web and mobile app publishers - the AnyManager platform - and publishers also have access to in-market expertise to maximize the value of AnyManager. LOOX TV is one of these publishers.

LOOX TV is an OTT app that enables users to watch digital TV and satellite TV from their mobile phones. Developed and provided by Thaicom PLC. in collaboration with Thai Advance Innovation