Case Study
E-commerce & D2C
Jun 5, 2025
AnyMind Group and Enesis prove the right strategy to double online sales
The Challenge Driving B2B sales on marketplaces isn’t as simple as going live. Beyond pricing competitiveness, brands must ensure strong visibility and product availability amid increasingly tight competition. To tackle these challenges, Enesis, a FMCG company, in collaboration with AnyMind Group, developed a focused approach based on three strategic pillars: Pricing, Exposure, and Availability. Strategy 1. Pricing Strategy: Deeper Discounts for Hero SKUs We identified several high-potential Hero SKUs and applied deeper discounts to boost sales
