Case Study

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E-commerce & D2C

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AnyMind Group empowers Japanese influencer Futeko to launch her D2C cosmetics brand, Blair

Features a cosmetic lineup including lipstick created through AnyMind D2C

In December 2020, Japanese influencer Futeko launched her cosmetics line, Blair, through AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer’s original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Blair with the right business infrastructure to operate digitally.

Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.

Official online store:
Official Instagram account:

Product lineup

Admit Mousse Lipstick in Butterfly Red
A deep red that enhances the wearer’s strength, coolness and beauty. Perfect for girls who want to raise their self-esteem.

Admit Mousse Lipstick in Twilight Pink
A natural rose pink that makes your true self look even more beautiful. For girls who want to love themselves as they are.

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