Case Study
Influencer Marketing
Dec 27, 2019
Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign
Indonesian-based telecommunications company, Smartfren, ran an award-winning influencer marketing campaign with CastingAsia, the influencer marketing vertical of AnyMind Group.
Smartfren received an award from the ICMA (Indonesia Content Marketing Award 2018) for the best creative content in influencer marketing implementation, with the name #IndonesiaGueKeren.
The two-month campaign comes with the objective to elevate awareness for the “Smartfren Unlimited Promo” campaign, with 17.8 million 4G LTE subscribers on its books, up from 12.3 million at the
