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Case Study

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

Case Study

E-commerce & D2C

Jan 31, 2023

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

Hibiya Kadan, a company that continues to “revolutionize the florist industry,” had been working with AnyMind Group since 2022 to develop various aspects of its e-commerce business. Founded in 1872, Hibiya Kadan Co., Ltd. was established in 1950 and opened its Hibiya Park Store in Tokyo. The company currently operates 190 brick-and-mortar stores across Japan, and offers wedding floral arrangements, floral gifts through its offline and online stores, individual floral sales, funeral services, landscaping, and floral graphic services. Goin