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Gyp.so launches Tatohearts merchandise through AnyMind D2C for Influencers

Features jewellery line created through AnyMind D2C

In August 2020, Thai influencer Gyp.so launched her Tatohearts jewellery line through AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer’s original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Gyp.so with the right business infrastructure to operate digitally.

Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.

Official online store: https://tatohearts.com/
Official Instagram account: https://www.instagram.com/tatohearts/

Product lineup

Gold 108 Hearts
A brilliant and vibrant-coloured necklace with 108 chained crystal hearts that amplifies a person’s character. The necklace is also emblazoned with Tatohearts’ symbolic logo, personifying fun, vibrancy and joy.

Silver 108 Hearts
A sleek silver-coloured necklace with Tatohearts’ symbolic logo that delivers sophistication and style for the wearer. With 108 heart-shaped pieces representing the diversity of people’s origins and lifestyles, the jewellery embodies internal empathy, personifying body, mind and soul.

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