Case Study

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

Background

Motor-Fan is a specialist online media brand within the portfolio of Japanese publishing house SAN-EI CORPORATION. (hereinafter, SAN-EI).

AnyMind Group’s acquired publisher trading desk, FourM, has been working with SAN-EI since 2016, but just in terms of supporting the monetization of display advertising.

A spokesperson from SAN-EI said: “In the process of implementing Core Web Vitals standards, the editorial and operations teams were aware that site speed standards were not good enough.” With a high abandonment rate, SAN-EI attrib

Case Study

Publisher Growth

Jul 16, 2021

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

Background

ANGLERS Inc. is an online media that provides Japanese content for fishing enthusiasts. This content is delivered through web and mobile app.

The ANGLERS website provides users with a portal to see what other anglers have caught, find and buy fishing tackle, along with editorial content. Through the mobile app, users can search for user-generated information about fishing spots and fishing tackle, capture and upload information on their catches, follow other anglers, and find information about fish species on the app.

FourM, part of A

Case Study

Influencer Marketing

Jun 11, 2021

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Client: Koala Sleep Japan

Industry: Furniture & interior

Product: AnyTag

Background

Koala Sleep Japan is the Japanese arm of Koala Sleep Pte Ltd, a company that was founded as a direct-to-consumer bedding and furniture brand based out of Australia. The company has been selling bedding in Japan through e-commerce channels, without any physical stores.

As e-commerce is Koala Sleep Japan’s main sales channel, the brand leveraged on social media platforms such as YouTube and TikTok, as both platforms have been growing in usage and users in recent ye

Case Study

E-commerce & D2C

Mar 18, 2021

AnyMind Group and Chihiro Inohana launch D2C apparel line for petite women

In March 2021, Japanese model Chihiro Inohana created and launched her fashion brand, LASHIKU, with the help of AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Chihiro Inohana with

Case Study

E-commerce & D2C

Mar 6, 2021

AnyMind Group equips Sayoko Ozaki with the platform to launch family apparel brand, Leotica

In March 2021, AnyMind Group supported Japanese model, Sayoko Ozaki, to successfully create and launch her D2C brand, Leotica, featuring stylish apparel for both children and parents. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastruct

Case Study

E-commerce & D2C

Mar 2, 2021

Nathalie Holscher launches SNH with AnyMind Group

In March 2021, Indonesian digital content creator, singer and actress Nathalie Holscher created and launched her D2C lifestyle apparel brand, SNH, through AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind G