Case Study
Publisher Growth
Aug 27, 2021
HKDC drives domestic tourism with interactive rich media ads on premium online publishers
Background
In the midst of the COVID-19 pandemic, domestic tourism has become a popular entertainment option for the Hong Kong public during holidays. The Hong Kong Design Centre (HKDC) organized an event titled “#ddHKDesign #HongKongLand”, and invited local and international artists to design seven beautiful outdoor installations, under the theme of “transFORM” along the harbourfront of Causeway Bay Typhoon Shelter to Central, so that the public can enjoy outdoor activities and feel the beauty of this form of art.
To raise awareness of the event an