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E-commerce & D2C

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AnyMind Group enables YouTube duo Chibi-zu to launch their first brand D2C kitchenware brand, Fuu Fuu

Chibi’s is a YouTube channel by a married couple that creates videos about living on ¥25,000 per month on food. Sales will begin on 7:00 P.M. on 10 March 2023 on the brand’s official online store

AnyMind Group, an end-to-end commerce enablement company, has today announced that Chibizzu, a married couple that creates content predominantly on YouTube, leveraged its Brand Commerce suite to launch their own direct-to-consumer kitchenware brand, Fuu Fuu. The brand and sales of the products will launch on 10 March 2023 at 7:00 P.M. on the Fuu Fuu official online store.

The first collection includes mugs, aprons, luncheon mats and a shopping bag, and can be purchased individually or as a set.

The brand, products and digital commerce infrastructure were created through a combination of AnyMind Group’s e-commerce management platform AnyX, manufacturing platform AnyFactory, logistics management platform AnyLogi, and conversational commerce platform AnyChat.

The concept of Fuu Fuu is to “have a wonderful dining table with your loved ones, and mealtimes are the warmest times at home.” By sitting at a table with Fuu Fuu items, Chibi-zu hopes to encourage more conversations with family, help customers look forward to meal time every day, and make it a pleasure to have meal times with family.

Chibi-zu rose in popularity for creating videos around “Yuru-Uma Gohan” (loose-food cooking) that is easy on family budgets.
On the launch of the brand, Chibi-zu said: “We have launched a kitchenware brand called Fuu Fuu, and as the first step, we have created cute and easy-to-use items. We hope that Fuu Fuu products will make your dining table warmer and that you would have a wonderful meal time.”

For more information about the products, pleas here.

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