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Influencer Marketing

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AnyMind Group launches service to help beauty brands maximize influencer marketing

Named “Beauty Hack,” the service combines AnyTag’s capabilities with in-market expertise for beauty and cosmetics brands with strategy development, implementation and reporting

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of Beauty Hack, a service-based offering for beauty and cosmetics brands centered on providing a vertical-focused, value-added service for influencer marketing on top of the company’s influencer marketing platform, AnyTag.

Beauty Hack is available in all markets AnyMind Group is operating in, including Southeast Asia, East Asia, India and the UAE, where specialized in-market teams provide Asian and international beauty and cosmetics brands and marketers with the planning of full-funnel influencer marketing strategies, along with data-driven influencer curation and real-time reporting through AnyTag.

On the launch of the Beauty Hack service, Kosuke Sogo, CEO and co-founder of AnyMind Group said: “We have received feedback from marketers in the beauty industry in recent years that they are still facing challenges in influencer marketing amidst rapidly changing consumer habits and market environments, whilst still being unable to grasp the impact of their influencer marketing activities. Having worked not just with established beauty and cosmetics brands in and for the region, but also with influencers who have launched, through us, their own beauty and cosmetics brands, we have developed a uniquely balanced expertise in this space to bring the industry forward – and we’re using this to help beauty brands maximize the use of influencer marketing in Asia.”

A report on influencer marketing by AnyMind Group published in October 2022 showed that between September 2021 and August 2022, “Fashion & Beauty” brands ran the most number of influencer marketing campaigns on AnyTag, with the most targeted markets being Japan, Indonesia and Taiwan.

The Beauty Hack service also taps into AnyTag’s existing strengths including a network of over 230,000 influencers across Asia who self-identify as beauty key opinion leaders or regularly post fashion and beauty content on their social media channels. This includes influencers who have registered on sister app AnyCreator, and also influencers made available through sources such as TikTok Creator Marketplace and talent management agencies, influencer agencies, and multi-channel networks.

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