AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese singer-songwriter, Taisei Miyagawa, who has over 2.7 million followers on social media, will be launching a direct-to-consumer (D2C) apparel brand called Etrarium. The brand will launch on 24 February 2023 at 8:00 pm Japan Standard Time. Prior to the official launch date, the brand will hold a pop-up store in “+8 Gallery&Studio” in Omotesando, Tokyo, Japan, on 18 and 19 February 2023.
As a student, Miyagawa was posting videos on Twitter and other social media platforms, and became a hot topic amongst junior high and high school students. His videos showed off his hobbies and skills, such as singing. In 2018, he made his major debut with the album “Star Land,” and in July 2019, he held his first solo concert at the Nippon Budokan. In addition, Miyagawa provides lyrics and songs to other artists, which often become trending songs, making him a high-profile music artist. For the creation and launch of his brand and products, Miyagawa tapped on AnyMind Group platforms such as AnyFactory for cloud manufacturing and AnyX for e-commerce management. The inspiration for Etrarium was for Miyagawa to “share a world and space that only he can create for many people.” On the launch of his brand, Miyagawa said: “Etrarium” is a brand filled with many of my dreams. I give shape to what I feel at the time in the form of various works, and incorporate these works into my items. I would be happy if you could wear my works and my world view.” The brand’s first product lineup includes hoodies, sweatshirts, bags, and other items, including graphic print t-shirts with designs drawn by Miyagawa. For further information about the products available at launch, along with details about the pop-up store, including timings, please visit here .