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E-commerce & D2C

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AnyMind-enabled D2C brand “miour” launches limited edition colors for their flagship product

To commemorate sales of the flagship “Essential Night Bra+” product exceeding 25,000 units, miour will release two limited edition colors: Lavender and Mint Green

AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer (D2C) brand “miour,” a brand that leverages the company’s Brand Commerce product suite, will be launching two limited edition, spring-inspired colors of the Essential Night Bra+.

The first, a lavender colored product, will be available on the miour official online store
from 24 March 2023 at 8:00 PM Japan Standard Time (JST), whilst the second color, mint green, will be made available on e-commerce marketplaces in Japan including Rakuten Ichiba
, Amazon and Qoo10. The miour store on Rakuten Ichiba will be launching on 7 April 2023 at 8:00 PM JST.

The Essential Night Bra+ is an evolution of the brand’s flagship product, the Essential Night Bra, and is even more gentle on the skin.

For more information on the products, please visit here.

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