AnyMind Group, a technology company for the business supply chain, has today announced the launch of AnyTag Performance for Apps to tie performance-driven influencer marketing with the marketing of mobile applications.
Leveraging AnyMind Group’s influencer marketing platform, AnyTag, mobile app marketers, developers and publishers can now employ a performance-based model that measures app download numbers as the key performance indicator for influencer marketing campaigns.
AnyTag users can also discover and select from a network of over 610,000 influencers across the Asia Pacific (APAC) region and the world to collaborate for app marketing campaigns. On the other hand, influencers and content creators can join such influencer marketing campaigns through AnyMind Group’s Creator Growth platform, AnyCreator.
With rising “average hours spent on mobile per day per user” in markets such as Indonesia, Saudi Arabia, Singapore, India, Japan and China, and advancements in influencer marketing technology around performance attribution justifying spending on influencer marketing, influencer marketing has become an additional channel for mobile app marketers, developers and publishers to drive measurable returns.
In addition, the recent emergence of online personalities who can influence buying decisions and drive sales for brands they collaborate with, or what AnyMind Group coins as eSOLs (e-Selling Opinion Leaders), has created a new pool of influencers for marketers to tap on – one that is experienced at driving business results through the content they create – resulting in influencer marketing becoming a full-funnel marketing tactic.
On the launch of AnyTag Performance for Apps, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “We’re now at an exciting inflection point in influencer marketing, where we’re seeing a convergence between influencer marketing and digital commerce. This presents a new range of opportunities for innovation in influencer marketing, such as tying influencer marketing to app marketing, further attribution opportunities in social and live commerce, and more. It is now up to vendors to further innovate and for marketers to embrace these changes.”
Key features of AnyTag Performance for Apps
- Cost-per-installs (CPI) model for influencer marketing: Through performance-driven measurement for app downloads, mobile app marketers, developers and publishers can now work with influencers through a commission-based collaboration model
- Compatibility across various social media platforms: Influencer marketing campaigns can be run across social media platforms such as Instagram, Facebook, X, YouTube and TikTok
- Influencer selection based on past data analysis on AnyTag: Leveraging accumulated campaign data and individual influencer performance data, influencers can be identified and selected for performance-driven influencer marketing campaigns and optimize designed creatives that are aligned with end-user purchase volumes
- Optimal marketing based on experience supporting mobile app publishers across APAC: In-market consultants across the region are able to provide support in designing campaign strategies and more