Case Study

Unlocking Revenue Potential: Zegome’s 33% ARPDAU Boost with AnyMind Group

Account optimized by Ms. Nguyen Thuc Bao Han

Platform Operations Senior Executive, AnyMind Group

Han has two years of experience in the field of App Monetization and currently serves as the Person In Charge for the markets of Vietnam, Pakistan, Taiwan, Indonesia, and Singapore.

In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.

About Zegome

Zegome is an independent stu

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Creator Growth

May 10, 2024

AirJapan taps on AnyMind Group to maximize YouTube a year before launch to strengthen marketing efforts in Southeast Asia

AirJapan is the inaugural brand launched by ANA Holdings Group aimed at overseas markets, primarily targeting the Southeast Asian market. Commencing operations in February 2024 with flights to Thailand and South Korea, followed by Singapore in April 2024, AirJapan has strategically engaged in global marketing initiatives, leveraging social media platforms like YouTube and partnering with AnyMind over a year prior to service commencement. The company is not restricting itself to content around its own services but is also creating and disseminating conten

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Publisher Growth

Mar 21, 2024

Maximizing Mobile Gaming Excellence: Connexus’s Journey with AnyMind

In the dynamic realm of mobile gaming, Connexus stands out as a studio dedicated to delivering iconic gaming experiences globally. With a commitment to crafting free-to-play games that surpass expectations, Connexus aims to be recognized as a gaming studio synonymous with unparalleled quality and player delight. Facing challenges related to negative Return on Ad Spend (ROAS), Connexus embarked on a transformative journey with AnyMind to enhance the quality of its apps and achieve sustainable monetization.

Interviewee Profile

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Publisher Growth

Jan 11, 2024

FourM enables NAIGAI Publishing Co., Ltd. to double page ad unit price

NAIGAI Publishing Co., Ltd. (NAIGAI) is a leading publisher in lifestyle verticals such as automotive and fishing, boasting one of the highest magazine circulation numbers and website page views (PVs) within Japan. In the past, NAIGAI leveraged on various advertising companies for their web monetization efforts, but faced challenges with the complexity of management efforts and pleateauing revenue. To address this, NAIGAI consolidated its advertising operations under AnyMind Group’s publisher trading desk, FourM. FourM leveraged on AnyManager for compr

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Influencer Marketing

Dec 21, 2023

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

AnyMind Group's influencer marketing platform, AnyTag, has been a catalyst for various performance-based influencer marketing campaigns in Indonesia, spanning diverse industries such as entertainment, and e-commerce.

For instance, an e-commerce marketplace leveraged AnyTag to conduct campaigns for 29 brands, aiming to boost product sales on the platform, particularly during significant online shopping days like 11.11 and 12.12. With a total of 27 hosts, these campaigns encompassed 635 hours of live shopping streaming sessions, resulting in a subst

Case Study

Publisher Growth

Dec 19, 2023

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

Zender Co., Ltd. operates internet media and video channels providing strategy and guides across various fields. From gaming to technology and lifestyle, Zender offers a wide range of information in diverse domains.

AnyMind Group’s FourM, supported Zender in boosting advertising revenue for their game strategy site, 'Gamepedia’. We look at why Zender chose FourM and their strategies regarding ad management.

Issues

There were frequent fluctuations in network advertising revenue, leading to instability in earnings

They were seeking a pa

May 2, 2023

Case Study

Unlocking Revenue Potential: Zegome’s 33% ARPDAU Boost with AnyMind Group

AirJapan taps on AnyMind Group to maximize YouTube a year before launch to strengthen marketing efforts in Southeast Asia

Maximizing Mobile Gaming Excellence: Connexus’s Journey with AnyMind

FourM enables NAIGAI Publishing Co., Ltd. to double page ad unit price

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

AirJapan taps on AnyMind Group to maximize YouTube a year before launch to strengthen marketing efforts in Southeast Asia

Maximizing Mobile Gaming Excellence: Connexus’s Journey with AnyMind

FourM enables NAIGAI Publishing Co., Ltd. to double page ad unit price

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

Supporting J-Cast for growth beyond monetization

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Mager Game Achieves 50% Revenue Increase with AnyManager SDK

How Dentsu Digital does data-driven influencer marketing with AnyTag

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

AnyMind Group helps to increase KataData’s revenue by 78% through AnyManager

Indian apparel brand Fabnest begins next-gen commerce journey with AnyMind Group

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