Case Study

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

(Left to right: AnyMind Group: Masanori Inoue / Shiro Sakumasu, TBS TV: Ryosei Nambu / Masato Nagai)

JNN (Japan News Network) is a network of 28 TV stations across Japan with TBS as its key station. TBS NEWS DIG Powered by JNN is a news site launched on 18 April 2022 that prioritizes deeper yet easy-to-understand news coverage.

TBS NEWS DIG combines the reporting capabilities of the 28 JNN stations, and also includes conventional terrestrial broadcasting.

TBS NEWS DIG tapped on AnyManager to power their site, which also helped TBS NEWS DIG exce

Case Study

Influencer Marketing

Sep 7, 2022

Tipco builds buzz in Thailand using AnyTag

When it comes to fruit juices or juice boxes, Tipco is always one of the top brands that most people in Thailand talk about. In addition, Tipco is always developing new products and introducing new flavors to the market such as Homsuwan Pineapple Juice or its Tipco ABC Juice - a blend of apples, beetroots, and carrots. In addition, Tipco also offers functional juices such as the Tipco INNO drink: a fruit juice mixed with vitamins.

Tipco tapped on AnyMind’s influencer marketing platform, AnyTag, to drive buzz for its brand and products. Their

Case Study

Influencer Marketing

Aug 23, 2022

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Background

Based in China, Xiaomi is one of the world's largest consumer electronics companies offering smartphones, laptops, mobile accessories, wearables, home appliances, and smart-home devices.

In March 2022, Xiaomi launched a new smartphone model - Xiaomi 12. To increase new product awareness whilst highlighting the advanced photography capabilities to Hong Kong audiences, Xiaomi tapped on AnyMind Group’s AnyTag to launch a series of influencer campaigns. By selecting the right YouTube creators who matched targeted audiences along with giveaway

Case Study

Influencer Marketing

Jun 28, 2022

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Background

LANEIGE, a premium Korean skincare brand, offers a new beauty experience and delivers premium skincare products through innovative technologies. With a deep understanding of women's needs around skin problems, LANEIGE creates solutions to help women transform into confident, radiant, uplifted, and loved versions of themselves, every day.

Based on this philosophy, LANEIGE introduced a new & improved version of their flagship product line, the LANEIGE Water Bank collection for the Hong Kong market. This upgraded formula works to strength

Case Study

Influencer Marketing

Jun 10, 2022

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually

Case Study

Creator Growth

Jun 3, 2022

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

Background

YouTube Shorts is one of the more recently-launched features for creators - with YouTube users able to find Shorts videos through the Shorts discovery feature (similar to Instagram’s Reels tab and TikTok’s Discover tab). Shorts content can be a 60-second continuous video or several 15-second videos combined. With this new feature, content creators on YouTube now have even more ways to be discovered.

Through its Creator Growth offering, AnyMind Group has helped a number of Indonesian content creators in its network to increase channel growth

Oct 14, 2021

Case Study

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Join Us

Career

Contact Us