Case Study
Publisher Growth
Jan 11, 2024
FourM enables NAIGAI Publishing Co., Ltd. to double page ad unit price
NAIGAI Publishing Co., Ltd. (NAIGAI) is a leading publisher in lifestyle verticals such as automotive and fishing, boasting one of the highest magazine circulation numbers and website page views (PVs) within Japan. In the past, NAIGAI leveraged on various advertising companies for their web monetization efforts, but faced challenges with the complexity of management efforts and pleateauing revenue. To address this, NAIGAI consolidated its advertising operations under AnyMind Group’s publisher trading desk, FourM. FourM leveraged on AnyManager for compr