Case Study

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

AnyMind Group's influencer marketing platform, AnyTag, has been a catalyst for various performance-based influencer marketing campaigns in Indonesia, spanning diverse industries such as entertainment, and e-commerce.

For instance, an e-commerce marketplace leveraged AnyTag to conduct campaigns for 29 brands, aiming to boost product sales on the platform, particularly during significant online shopping days like 11.11 and 12.12. With a total of 27 hosts, these campaigns encompassed 635 hours of live shopping streaming sessions, resulting in a subst

Case Study

Publisher Growth

Dec 19, 2023

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

Zender Co., Ltd. operates internet media and video channels providing strategy and guides across various fields. From gaming to technology and lifestyle, Zender offers a wide range of information in diverse domains.

AnyMind Group’s FourM, supported Zender in boosting advertising revenue for their game strategy site, 'Gamepedia’. We look at why Zender chose FourM and their strategies regarding ad management.

Issues

There were frequent fluctuations in network advertising revenue, leading to instability in earnings

They were seeking a pa

Case Study

Publisher Growth

Nov 1, 2023

Supporting J-Cast for growth beyond monetization

J-Cast, a leading independent news media in Japan, has been delivering sophisticated content and information to its audience. While managing the website, they faced challenges in improving advertising revenue. With the implementation of AnyManager, they successfully increased their revenue further. In this interview, representatives from AnyMind Group’s FourM spoke with J-Cast's digital marketing team about the impact of AnyManager's implementation, areas of support, and future plans.

Interviewer profile

Name: Daichi Nakamura

Position: Head

Case Study

Influencer Marketing

Jul 28, 2023

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Background

Tri is an Indonesian telecommunication company and part of Indosat OoredooHutchison, which is Indonesia's second-largest network. Tri's product and digital ecosystem caters to Gen Z, empowering them to pursue their passions and take action in the digital world.

“Generasi Happy” by Tri is a massive 360-degree brand activation campaign, both on-ground and online, that invites prominent global and local leaders who have built their careers and reputation in the digital world across diverse interests. The campaign aims to share knowledge and e

Case Study

Publisher Growth

Jul 24, 2023

Mager Game Achieves 50% Revenue Increase with AnyManager SDK

Background

Mager Game Penghasil Uang is an app for users to earn money and withdraw funds simply by playing available games within the app.

Problem Statement

For Mager Game, the main challenge before working with AnyMind Group was the lack of dedicated consultants available for direct discussions regarding application development, both technically and theoretically. There was also a need to increase its revenue, as it was only monetized using AdMob.

Strategy

As a GCPP company, AnyMind Group was able to provide support, including account managers

Case Study

Influencer Marketing

Jun 30, 2023

How Dentsu Digital does data-driven influencer marketing with AnyTag

Dentsu Digital is one of the largest integrated digital firms in Japan, providing services such as the planning and execution of next-generation marketing strategies using data and technology, designing and building platforms that serve as the foundation for these strategies, and digital transformation consulting to support business innovation for their clients.

In the influencer marketing space, Dentsu Digital taps on AnyMind Group’s influencer marketing platform, AnyTag, to propose comprehensive marketing strategies to their brand customers, activa

Jan 31, 2023

Case Study

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

Supporting J-Cast for growth beyond monetization

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Mager Game Achieves 50% Revenue Increase with AnyManager SDK

How Dentsu Digital does data-driven influencer marketing with AnyTag

Zender taps on AnyManager to increase web gaming advertising revenue for Gamepedia by 30%

Supporting J-Cast for growth beyond monetization

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Mager Game Achieves 50% Revenue Increase with AnyManager SDK

How Dentsu Digital does data-driven influencer marketing with AnyTag

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

AnyMind Group helps to increase KataData’s revenue by 78% through AnyManager

Indian apparel brand Fabnest begins next-gen commerce journey with AnyMind Group

Leveraging on international creators to build domestic and international buzz around the new film: “Baian the assassin”

Suntory Holdings taps on AnyX for their digital commerce expansion of Honki-Yasai Marche

How LOOX TV was able to increase advertising revenue by 420% through AnyManager

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

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