Case Study

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Background SIANG.APATOhas built a strong presence in the home and pet-care market, consistently creating highly recognizable products through design and IP collaborations. This campaign marks the brand’s second partnership with AnyMind, further deepening cooperation based on prior successful results. In the previous collaboration, the brand promoted its cat-scratch productusing the APM standard ad format. This time, to celebrate the 45th anniversary of the Penguin Family IP, SIANG.APATO launched a co-branded product line and sought to amplify the IP