Marketplace Performance Executive

Job Description

• Plan, execute, and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.
• Analyze campaign performance and continuously optimize key metrics such as ROAS, CTR, CPC, CPM, CPA, and CVR.
• Design and run structured experiments on ad creatives, copy, landing pages, and audience segments to improve performance.
• Collaborate with internal teams (Commercial, Creator Marketing, Creative, and Live Streaming) to align product assortment, promotional calendars, and content strategies for optimal paid performance.
• Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.
• Develop and manage comprehensive media plans and budget allocations across platforms including Shopee, Lazada, TikTok Shop, and CPAS (Meta Ads).
• Prepare comprehensive performance reports on a weekly, monthly, quarterly, and annual basis.
• Develop full-funnel advertising strategies covering Brand Awareness, Prospecting, Retargeting, and Lookalike audience modeling.
• Manage Collaborative Ads (CPAS) on Meta to drive high-intent external traffic to marketplace product pages.
• Conduct ongoing keyword research and implement effective bidding strategies (manual vs. auto-bidding) to maintain cost efficiency.

Requirements

• 1–3 years of experience in performance marketing, with a strong focus on marketplace advertising platforms such as Shopee, Lazada, TikTok, and CPAS.
• Solid understanding of paid media metrics, marketplace dashboards, Meta Ads Manager, Google Ads, and data analysis, with the ability to translate insights into actionable strategies.
• Strong knowledge of market trends, platform algorithms, and audience behavior.
• Confident in presenting campaign results, insights, and strategic recommendations to clients.
• Prior experience working in a creative or marketing agency, or advertising platform is a plus.
• Proven experience in managing multi-channel client advertising campaigns.
• Proficient in Microsoft Excel and/or Google Sheets (Pivot Tables, VLOOKUP, etc.) and data visualization.

Why Join Us?

• Opportunity to work with fast growing company.
• Exposure to multiple online marketplaces.
• Learning driven and collaborative work environment.