Press Release

Facebook leads all platforms in Vietnam for influencer usage and influencer marketing campaigns

AnyMind Group, an end-to-end commerce enablement platform - has today released a report revealing that influencer marketing in Vietnam witnessed the rise of micro and macro-influencer, the dominance of Facebook and the growth of business, family, and food & beverage verticals. The “Influencer Marketing in Vietnam 2021” report revealed that Facebook holds top place in Vietnam with high influencer usage, a large amount of influencer marketing campaigns being run and high median engagement rates - all favorable conditions for the continuous rise of the