AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced the launch of an analytics feature for Core Web Vitals on its platform for web, app and e-commerce publishers, AnyManager.
Core Web Vitals are a set of metrics developed by Google to measure how users perceive the experience of interacting with a web page, and from June 2021, was used as a factor in Google Search ranking.
Through AnyManager’s Core Web Vitals analytics feature, users can easily access current and historical Core Web Vitals data, including overall score, “Largest Contentful Paint”, “First Input Delay”, and “Cumulative Layout Shift”, and benchmark these scores against page views, page views requests per minute, unique users and unique users request per minute. AnyManager’s Core Web Vitals analytics feature is also connected with Google Analytics, and functions such as displaying improvement points and improvement recommendations will be launched soon.
Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “We’re continuously releasing a variety of features on AnyManager to help publishers to drive sustainable growth. With Core Web Vitals analytics, publishers can now easily understand and improve user experience, enabling publishers to grow beyond improving revenue from advertising.”
At present, AnyManager supports publishers with features for analytics, monetization, user engagement and site build optimization, and is connected to over 70 advertising demand partners, providing publishers with a single platform to easily access a range of essential tools to drive new growth.