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Indonesian brands spend big for influencer marketing campaigns on Instagram

Following the State of Influence in Asia 2021 report, AnyMind Group has released the 2021 version of its Indonesia-focused influencer marketing report

AnyMind Group, an end-to-end commerce enablement platform, has today released the 2021 version of its Indonesia-focused influencer marketing report. The report highlights the platforms that marketers had spend most of their budget for influencer marketing on, top three influencers verticals in Indonesia, the most-used social media platforms for influencer marketing by various category of influencers in Indonesia.

An analysis of data from AnyMind Group’s influencer marketing platform, AnyTag, showed that in the past year, the social media platform that brands in Indonesia spent the most on for influencer marketing is Instagram (74.15%), followed by YouTube (21.45%), meanwhile, campaigns on Facebook (0.31%) and Twitter (4.09%) have dropped in spending compared to spend allocations in 2020.

The report also unveils that micro-influencers become the most populous category of influencers at 34.8%, followed by nano-influencers at 32.23%, and macro-influencers at 21.29%, with growing rates of top-star as well. These categories of influencers are on YouTube as the most-used (35.75%) social media platform by influencers in Indonesia, followed by Instagram (32.01%), Facebook (23.44%), and Twitter (8.79%).

Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group said: “With Indonesia’s influencer marketing space still rapidly growing, we’re starting to get a glimpse of maturation in this space. Marketers are now leveraging vast data sets about influencers and influencer marketing campaigns, but technology is still not fully utilized, which is why we’ve dived into our platform to extract key stats that marketers should know.”

For brands, one of the key areas to consider for 2022 to drive continuous storytelling and experiences with target users is to work with influencers across various verticals that target similar follower demographics, enabling greater brand experiences within the same audience segment. With the rise of greater means for tracking and attribution in influencer marketing, brands can also look at new ways and forms to communicate key messages through influencer marketing.

The previously launched State of Influence in Asia 2021 report, using data analysis of more than 200,000 influencers and influencer data points on the AnyTag platform. AnyTag recently wascrowned Game-Changing Advertising Technology in The Drum Awards for Digital Advertising APAC 2021. Marketers can tap on AnyTag to obtain key data points of influencers and follower demographics, generate automatically-populated reports and other functions to discover, activate, manage, track and attribute influencer marketing.

Download full 2021 influencer marketing report for Indonesia here: https://anymindgroup.com/news/report/16729/

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