Former boxing world champion Koki Kameda taps on AnyMind Group to launch D2C supplement brand GOD in January 2023

AnyMind Group, an end-to-end commerce enablement company, has announced today that former boxing world champion Koki Kameda has leveraged on the company’s platforms, including AnyX, AnyFactory, AnyLogi and AnyChat, to build and launch his direct-to-consumer protein supplement brand, GOD. The brand and products will launch on 13 January 2023 at 7:00 PM on the　GOD official online store.

Kameda is a former professional world boxing champion, and the first Japanese professional boxer to win across three weight classes. He is also the founder of 3150FIGHT, a “new age” boxing promotion in Japan.

The brand was created to provide products that support various challenges, with a focus on quality and taste for athletes. For the first product, the GOD PROTEIN, Kameda was fully involved in the planning of the product to the production of the item. This protein mix is designed for a wide range of uses – not only those in martial arts – but also for those who lead active lifestyles and those who are doing weight training exercises. The GOD PROTEIN has a refreshing grapefruit flavor that is easy to drink even with just water.

In addition, the brand will also start sales of protein shakers, and limited edition hoodies and caps.

For more information about the products, click here.